MEDIA: MEDIA CHOICE

Nigel Mansell, the managing director of the outdoor specialist, Concord, chooses the mobile ad for the Ideal Home Exhibition. ‘These mobile sitting rooms, touring the streets of London and the South-east, are occupied by a robotic family. Husband and wife sit in armchairs reading newspapers, not talking - all very much like the real thing. Witty, eye- catching and innovative, this is an example of ambient media at its best.’ Media planning and buying: Richard Britton and Rupert Slade, CIA Medianetwork, mobile: Freight Media

Nigel Mansell, the managing director of the outdoor specialist, Concord,

chooses the mobile ad for the Ideal Home Exhibition. ‘These mobile

sitting rooms, touring the streets of London and the South-east, are

occupied by a robotic family. Husband and wife sit in armchairs reading

newspapers, not talking - all very much like the real thing. Witty, eye-

catching and innovative, this is an example of ambient media at its

best.’ Media planning and buying: Richard Britton and Rupert Slade, CIA

Medianetwork, mobile: Freight Media



Chris Whitworth is the group finance director of Publicis-FCB



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