MEDIA: MEDIA CHOICE

Marc Mendoza, the media director of WCRS, chooses the VW Polo ad that appeared on a spread in this month’s issue of the BBC’s Top Gear magazine. ‘VW took a double-page spread straight after the Top Gear article on the small-car market. The VW Polo came top in the magazine’s ranking of small cars and the ad was a really neat capitalisation of the accolade. This is as much an example of insightful selling as effective buying.’ Media planner/buyer: Piers Taylor, BBJ Media Services, creative: BMP DDB Needham

Marc Mendoza, the media director of WCRS, chooses the VW Polo ad that

appeared on a spread in this month’s issue of the BBC’s Top Gear

magazine. ‘VW took a double-page spread straight after the Top Gear

article on the small-car market. The VW Polo came top in the magazine’s

ranking of small cars and the ad was a really neat capitalisation of the

accolade. This is as much an example of insightful selling as effective

buying.’ Media planner/buyer: Piers Taylor, BBJ Media Services,

creative: BMP DDB Needham



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