MEDIA: MEDIA CHOICE

Jane Sproul, a display sales executive on the Mail on Sunday, chooses the Lloyds Bank ad which ran on 7 April during the Channel 4 adaptation of Gulliver’s Travels. ‘Lowe Howard-Spink was typically swift off the mark, placing its Lloyds ‘giant’ spot in the first break of the film. While Gulliver was tip-toeing around Lilliput, Lloyds’ own giant rumbled on to our screens. A great example of a seamless link between programming and ad.’ Planners/buyers: Mike Hope-Milne and Colm Feeney

Jane Sproul, a display sales executive on the Mail on Sunday, chooses

the Lloyds Bank ad which ran on 7 April during the Channel 4 adaptation

of Gulliver’s Travels. ‘Lowe Howard-Spink was typically swift off the

mark, placing its Lloyds ‘giant’ spot in the first break of the film.

While Gulliver was tip-toeing around Lilliput, Lloyds’ own giant rumbled

on to our screens. A great example of a seamless link between

programming and ad.’ Planners/buyers: Mike Hope-Milne and Colm Feeney



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).