MEDIA: MEDIA CHOICE

Kent Hawryluk, the advertising director of the business TV channel, European Business News, chooses the Virgin 105.8FM bus-shelter campaign. ‘You have to hand it to Branson’s ad men for taking their brief to create sampling opportunities seriously in this ear-catching execution. I expect many a London traveller was lifted by hearing about the frolics of Russ and Jono’s Breakfast Experience, which was piped into these shelters. Tune in, hop on. Very cool.’ Media planner: Nick Kelvin, CIA Medianetwork, media buyer: Rob Rosenthal, Outdoor Focus, creative: 4i

Kent Hawryluk, the advertising director of the business TV channel,

European Business News, chooses the Virgin 105.8FM bus-shelter campaign.

‘You have to hand it to Branson’s ad men for taking their brief to

create sampling opportunities seriously in this ear-catching execution.

I expect many a London traveller was lifted by hearing about the frolics

of Russ and Jono’s Breakfast Experience, which was piped into these

shelters. Tune in, hop on. Very cool.’ Media planner: Nick Kelvin, CIA

Medianetwork, media buyer: Rob Rosenthal, Outdoor Focus, creative: 4i



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).