MEDIA: MEDIA CHOICE

Emma Hall chooses the Leith Agency’s Tennent’s Lager spot, which broke during the Scotland vs Holland match of Euro 96 last week: ‘The agency had a hunch that the tragic theme of the ad, called ‘Romeo and Juliet’, would match the equally tragic fate of the Scottish side, but, in the event, the teams drew nil-nil and the Scottish fans came away happy (unlike the hero in the ad) - so this turned out to be a case of media misplacement.’ Media planner: Jed Glanvill, buyer: Simon Woodward, BBJ Media Services, creative: the Leith Agency

Emma Hall chooses the Leith Agency’s Tennent’s Lager spot, which broke

during the Scotland vs Holland match of Euro 96 last week: ‘The agency

had a hunch that the tragic theme of the ad, called ‘Romeo and Juliet’,

would match the equally tragic fate of the Scottish side, but, in the

event, the teams drew nil-nil and the Scottish fans came away happy

(unlike the hero in the ad) - so this turned out to be a case of media

misplacement.’ Media planner: Jed Glanvill, buyer: Simon Woodward, BBJ

Media Services, creative: the Leith Agency