MEDIA: MEDIA CHOICE

John Owen chooses the ad for BBC Radio 5 Live’s coverage of the Bruno- Tyson fight. ‘While taking a stroll through the West End on Saturday, my thoughts were a million miles from Frank Bruno’s impending doom - until I glanced up at the Spectacolor board in Piccadilly Circus. Just last Wednesday the BBC discovered it was covering the fight. Its media agency booked a series of sites in the national press, but it was Eric Newnham, managing director of Poster Publicity Limited, who offered the Spectacolor site. The result was a triumph.’ Media planner: Tim Forrest, PHD, media buyer: Eric Newnham, PPL, creative: in-house

John Owen chooses the ad for BBC Radio 5 Live’s coverage of the Bruno-

Tyson fight. ‘While taking a stroll through the West End on Saturday, my

thoughts were a million miles from Frank Bruno’s impending doom - until

I glanced up at the Spectacolor board in Piccadilly Circus. Just last

Wednesday the BBC discovered it was covering the fight. Its media agency

booked a series of sites in the national press, but it was Eric Newnham,

managing director of Poster Publicity Limited, who offered the

Spectacolor site. The result was a triumph.’ Media planner: Tim Forrest,

PHD, media buyer: Eric Newnham, PPL, creative: in-house



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).