MEDIA: MEDIA CHOICE

Justin Marshall, Campaign’s art editor, chooses the ad for the Labour Party that ran on the Independent’s front page last Friday. ‘It didn’t take a media genius to realise that the long-awaited Scott report was going to dominate all the broadsheet front pages last Friday after its publication. But there could be no better place for Labour’s ‘honesty and trust’ message. A perfect opportunistic media placement.’

Justin Marshall, Campaign’s art editor, chooses the ad for the Labour

Party that ran on the Independent’s front page last Friday. ‘It didn’t

take a media genius to realise that the long-awaited Scott report was

going to dominate all the broadsheet front pages last Friday after its

publication. But there could be no better place for Labour’s ‘honesty

and trust’ message. A perfect opportunistic media placement.’



Media planner: Michael Court (media director, Evans Hunt Scott), media

buyer: Tracy Beard (All Response Media), creative: Evans Hunt Scott



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).