MEDIA: MEDIA CHOICE

Caroline Marshall chooses Saatchi and Saatchi’s 48-sheet poster drive for the NSPCC, part of a press and poster campaign to raise pounds 10 million for the charity. ‘The sites show an exact replica of a full-size poster site, only smaller. This is a fresh idea that visually brings to life the copyline, which says that children have the ‘Same hopes, same dreams, same fears. Different size’.’ Agency: Saatchi and Saatchi, media planner: Julia Finlay, media buying: Meridian and Posterscope

Caroline Marshall chooses Saatchi and Saatchi’s 48-sheet poster drive

for the NSPCC, part of a press and poster campaign to raise pounds 10

million for the charity. ‘The sites show an exact replica of a full-size

poster site, only smaller. This is a fresh idea that visually brings to

life the copyline, which says that children have the ‘Same hopes, same

dreams, same fears. Different size’.’ Agency: Saatchi and Saatchi, media

planner: Julia Finlay, media buying: Meridian and Posterscope



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).