MEDIA: MEDIA CHOICE

Claire Beale chooses WCRS’s media strategy for the launch of the BMW 5 series. ‘It’s not so much the finely honed choice of media that deserves recognition, but the sheer scale of the task achieved. WCRS negotiated ad sites on the first five pages of every broadsheet last Thursday. A mammoth job that added to the stature of the brand.’ Agency: WCRS, planner/buyers: Mark Palmer, Jeremy Krantz

Claire Beale chooses WCRS’s media strategy for the launch of the BMW 5

series. ‘It’s not so much the finely honed choice of media that deserves

recognition, but the sheer scale of the task achieved. WCRS negotiated

ad sites on the first five pages of every broadsheet last Thursday. A

mammoth job that added to the stature of the brand.’ Agency: WCRS,

planner/buyers: Mark Palmer, Jeremy Krantz



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).