MEDIA: MEDIA CHOICE

Gordon MacMillan chooses Marlboro’s press ad that folds out into a map of South Dakota: ‘This is very cool. It takes the ‘Somewhere in the heart of Marlboro Country’ campaign to its lateral conclusion. You find yourself staring into the heart of Marlboro Country, where the roads seem to go on forever. It could have been taken a step further, though, and given us a real map and not just a version of the poster.’ Media planner and buyer: Ashley Mackenzie, TMD Carat

Gordon MacMillan chooses Marlboro’s press ad that folds out into a map

of South Dakota: ‘This is very cool. It takes the ‘Somewhere in the

heart of Marlboro Country’ campaign to its lateral conclusion. You find

yourself staring into the heart of Marlboro Country, where the roads

seem to go on forever. It could have been taken a step further, though,

and given us a real map and not just a version of the poster.’ Media

planner and buyer: Ashley Mackenzie, TMD Carat



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).