MEDIA: MEDIA CHOICE

John Owen chooses a press advertisement for the Internet access provider, Pipex Dial, which ran in national newspapers, including the Times, last Friday - the day the postal strike turned snail mail into no mail at all. ‘Like all really good ideas, this one looks so obvious with the benefit of hindsight. However, to my knowledge, no other Internet company took the opportunity to remind people of the benefits of e-mail. Placing the Times ad right next to the relevant story was the icing on the cake.’ Agency: Banner and Co, buyer: Robert Norham

John Owen chooses a press advertisement for the Internet access

provider, Pipex Dial, which ran in national newspapers, including the

Times, last Friday - the day the postal strike turned snail mail into no

mail at all. ‘Like all really good ideas, this one looks so obvious with

the benefit of hindsight. However, to my knowledge, no other Internet

company took the opportunity to remind people of the benefits of e-mail.

Placing the Times ad right next to the relevant story was the icing on

the cake.’ Agency: Banner and Co, buyer: Robert Norham



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