MEDIA: MEDIA CHOICE

Campaign's Nadia Rooney chooses the holographic posters for the Smart car which adorn a commuter tunnel in Green Park tube station.

Campaign's Nadia Rooney chooses the holographic posters for the Smart car which adorn a commuter tunnel in Green Park tube station.

'While making my way home on the Underground one dull, wet evening, I was pleasantly surprised by the refreshing burst of colour on the walkway which links the Piccadilly and Jubilee lines at Green Park.

'Smart car, that nippy, funny-looking motor, had dominated the entire walkway with holographic posters, advertising how quickly one could change the colour of the car.

'It was funny to see the usual milieu of uncommunicative commuters stopping in their tracks to have a closer look at the posters, and then slowly walking backwards and forwards to experience the colour changes. It was an effective piece of buying, coupled with the clever use of holographics which helped to break up an otherwise monotonous and monotoned journey.'



Client Mercedes

Medium TDI poster sites in tube stations

Media planning and buying Katie Driver at BJK&E Media

Outdoor specialist Outdoor Focus

Creative Maher Bird Associates

Brief Do something different to support the launch of the Smart car in the UK.