MEDIA: NAKED BODY - AN EXPERT’S VIEW. Harriet Green recalls why she went off the purveyor of peppermint foot lotions

As Campaign’s resident yogi, hypochondriac and health faddist, I seemed the obvious choice to review Naked Body, the Body Shop’s new customer magazine.

As Campaign’s resident yogi, hypochondriac and health faddist, I

seemed the obvious choice to review Naked Body, the Body Shop’s new

customer magazine.



Superficially, perhaps. In reality, I haven’t visited a Body Shop for at

least four years (the adolescent joys of its Peppermint foot lotion

long, long ago gave way to grown-up treats from the houses of Aveda,

E’Spa and Dr Hauschka).



So this was, in a way, a reintroduction to the high street store. Could

Naked Body tempt me back as a customer?



Let’s get the good things out of the way. Naked Body is a

beautiful-looking product. Large format, with great quality paper and a

striking design.



The editorial comprises a beguiling mix of beauty, health and fitness

combined with Anita Roddick’s distinctive brand of environmental

campaigning.



I loved the feel-good nature of the magazine with its tips on being

stronger, a look at favourite parts of the body and an informative piece

on dynamic yoga.



However, I found the name Naked Body and the strapline ’hype-free zone’

achingly self-conscious. It’s a stylish magazine but, in the end, the

features were too thin, too colour-by-numbers. Tips on surviving a

summer scorcher, for example, included such gems as: ’After sunrise,

keep curtains shut to block out heat and light’, and, ’While outdoors,

stick to the shade; it can be 20 per cent cooler.’ Pur-lease.



I certainly wouldn’t fork out the pounds 2 cover price, but Naked Body

is, without doubt, a great freebie. Unfortunately, I’m unlikely to see

the second issue. Through the pages of Naked Body, I found the Body Shop

pretty much as I left it in the early 90s.



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