For the third time in its 116-year history, National Geographic magazine's English edition will carry a UK-only front-cover story on its December issue. The issue will feature the story of Dr Robert Ballard's expedition to the wreck of the Titanic and the print run has been increased by 35 per cent to 35,000 copies.
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At C2 Montreal, Mike Yapp explains how technology is driving a narrative leap akin to the printed word
Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.