National newspapers are fighting demands from the Premier and Football Leagues that they contribute revenue from fantasy football games to the leagues. In retaliation, many national newspapers are refusing to carry sponsors' logos in their sports pages.
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KFC is focusing on quality and provenance in shift in its marketing to change perceptions about its food in the UK and Ireland.
The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.