MEDIA OPTIONS: AN EXPERT’S VIEW - Jo Dix is feeling depressed after reading the relaunch issue of Options magazine

So, you’re 27 years old, you’re a regular magazine reader and maybe verging on (but wouldn’t dare admit to) being a fashion victim. You buy the relaunched Options magazine - targeting 25ish-year-old women - hoping to acquire sneaky summer secrets absent from the array of other women’s glossies. You hesitate at the unfortunate pink cover that’s rather late in the running, but what the heck? You turn over to page three’s ’July Options’ with models in bikinis flaunting far-from-flat stomachs and it dawns on you that your body clock is rapidly ticking. Rather depressing.

So, you’re 27 years old, you’re a regular magazine reader and maybe

verging on (but wouldn’t dare admit to) being a fashion victim. You buy

the relaunched Options magazine - targeting 25ish-year-old women -

hoping to acquire sneaky summer secrets absent from the array of other

women’s glossies. You hesitate at the unfortunate pink cover that’s

rather late in the running, but what the heck? You turn over to page

three’s ’July Options’ with models in bikinis flaunting far-from-flat

stomachs and it dawns on you that your body clock is rapidly ticking.

Rather depressing.



You compose yourself, suck in your stomach and read on. Or rather try

to. Finally something of interest catches your eye: ’Looking like a

million dollars.’ A few handy hints for anyone who’s ever tottered

around Soho in strappy stiletto sandals on a hot, sunny day.



And back to pink ... baby, bubblegum, candy, cerise, fuschia, hot,

salmon, strawberry, pastel. Call it what you may but it’s still pink.

What ever happened to the ever-faithful black?



While on the subject of pink, another article about the harmful effects

of the sun’s rays. One day, someone, somewhere will write about the

incredible feeling you get when the sun beats down on you, your pedal

pushers and your Factor 15 while you’re standing outside the Rat &

Handbag sipping an ice-cold glass of rose.



In case all this isn’t clear, there’s a wide open space in the magazine

where originality should have been. It is refreshing to see ’ordinary’

people featured but, then again, who wants to be ordinary?



By the way, can anyone guess the colour of the free nail polish on the

front cover ...? Enough said.



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