MEDIA: RAPTURE - AN EXPERT’S VIEW. The cool and off-beat vibe leaves TV viewers wanting more, Phoebe Cronk says

Rapture lacks the slick finish applied to most channels; instead you get the feeling that your brother is the cameraman and your best mate the presenter. This disarming formula has a definite appeal.

Rapture lacks the slick finish applied to most channels; instead

you get the feeling that your brother is the cameraman and your best

mate the presenter. This disarming formula has a definite appeal.



Gamers is an amusing look at the world of PlayStation and Nintendo.

Off-beat, groovy angles are used to liven up the computer games and the

arty camera work sits well with a funky presenter. A little sketch with

Action Man figures and off-the-wall commentary can’t help but make you

laugh - it’s pointless but funny, a bit like MTV’s Celebrity Death

Match. It makes computer games appear cool and is definitely an original

approach.



Trainspotters is an hour dedicated to clubbing and it also gets high

marks for originality. This is a programme with little pretence, what

you see is definitely what’s happening.



It is strong and brash with little visible editing. This gives it a raw

energy.



Trainspotters makes no apology for its in-yer-face style, which is

mainly fuelled by its sparky and charismatic presenters. Their

persistence pays off. Interviews are shouted over the pounding music in

Trade, while those in the studio give it their best shot at dancing in

the afternoon. Heavy in sexual innuendo (’... and how often do you play

with your instrument?’) this is a convenient way to stay in touch with

the club scene when you’re too knackered to go out.



The bubbly presenters of Crush are infectious as they search the high

street for this season’s must-have shoes. The fashion is at high-street

prices but the constant references to Gucci and Prada show how catwalk

looks can be re-created in an affordable way. You are often left wanting

more.



The format is structured like a magazine, with short, sharp

articles.



I liked the teenage boy’s attempt at understanding PMT - he managed to

turn what is essentially a woman’s issue into a chance to promote his

view on how ’hard’ lads are.



Intentional or not, Rapture leaves you feeling ’I should be doing that’

ie generally having a laugh and getting paid for it.



Phoebe Cronk, 16, thinks most problems can be solved by buying a new

pair of shoes



TV station: Rapture



Distribution: five million cable and satellite homes



Broadcast hours: 10am-8pm Saturdays and Sundays



Target market: 12- to 20-year-olds



Advertisers: Red Bull, Nintendo, BT, SmithKline Beecham.



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