MEDIA: FOR THE RECORD

Mohamed al-Fayed’s planned Sunday newspaper will be called Life On Sunday. The paper will have five sections: news, arts/show business, business/sport, a magazine and a TV guide. The paper is expected to target Mail On Sunday readers.

Mohamed al-Fayed’s planned Sunday newspaper will be called Life On

Sunday. The paper will have five sections: news, arts/show business,

business/sport, a magazine and a TV guide. The paper is expected to

target Mail On Sunday readers.



Granada Television is poised to restructure its senior management. The

Granada Group is looking for a senior executive to oversee its TV

interests and has been in talks with Duncan Lewis, the former chief of

Mercury Communications.



More O’Ferrall Adshel has begun promoting its poster packages on CD-Rom.

The initiative, which has been launched in Ireland, provides an

interactive guide to the contractor’s sites, rates and geographical

spread.



Live TV, the cable TV channel, claims to have increased its presence in

cabled homes by 50 per cent since June. The station’s assistant managing

director, Mark Cullen, claimed Live TV’s innovative programming and

determination to ‘put the fun back into TV’ will ensure continued

growth.



TDI, the company that sells advertising on buses and the London

Underground, is about to be bought by the US conglomerate, Infinity

Media. Infinity is expected to pay as much as dollars 300 million for

the company.



Advertisers have been invited to come up with ideas for TV programming

and to open more lines of communication with broadcasters. The call came

from senior Granada and London Weekend Television executives at a

sponsorship seminar held by Laser Sales last week. David Liddiment, the

deputy managing director of LWT, commented: ‘Advertiser-funded

initiatives will play an active role in developing new programmes and

refreshing the schedule.’



Attic Futura has unveiled a healthy set of ABCs for the period July-

December 1995. TV Hits, the teenage entertainment magazine, increased

its circulation by 4 per cent to 192,034. Inside Soap, the TV

entertainment monthly, has increased its sales by 22 per cent to

154,008. Finally, Sugar has reached the number one slot in the UK

teenage sector with a 21 per cent rise, up from 262,477 to 318,053.



Dennis Publishing’s men’s magazine, Maxim, has achieved a 25 per cent

circulation increase on its first ABC, climbing to 98,067 from a debut

figure of 78,633 for the period April-July 1995. Meanwhile, Time Out,

London’s best-selling weekly entertainment guide, has recorded a 2.25

per cent increase in sales with an ABC of 110,173.



ISL Internet Publishing has launched what is claimed to be the UK’s

first family entertainment guide to go on the Internet. KidsNet lists

more than 200 theatres, museums, cinemas, theme parks and places of

interest in London and the South-east.



Chrysalis Radio has appointed a national group sponsorship manager to

sell sponsorship opportunities for all three of its current radio

stations: Heart 106.2 London, 100.7 Heart FM in the Midlands and the

recently acquired Galaxy 101 in Bristol. Alison Page joins from the

sales promotion company, HH&S, where she worked as an account manager.

Chrysalis’s director of sales, Don Thomson, said: ‘This recognises the

rapid development of Chrysalis and the growth in sponsorship and sales

revenue.’



Broadcast sponsorship is now accepted and trusted by British TV viewers,

according to research from the airtime sales house, Laser Sales. The

qualitative study into viewers’ attitudes to programme sponsorship

concluded that soap operas are ‘fiercely coveted’ by viewers and need

special consideration before sponsorship is agreed. Game shows are

‘expected to be sponsored by newspapers’ and considered effective by

sponsors because viewers become ‘greatly immersed’ in them.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).