MEDIA: FOR THE RECORD

Sunrise Mobility, the UK’s leading manufacturer of mobility devices for disabled and elderly people, is reviewing its pounds 2.2 million media account. Four agencies have been invited to pitch: the incumbent, CIA Medianetwork, Optimedia, the Media Shop and All Response Media. A decision will be announced in December.

Sunrise Mobility, the UK’s leading manufacturer of mobility devices for

disabled and elderly people, is reviewing its pounds 2.2 million media

account. Four agencies have been invited to pitch: the incumbent, CIA

Medianetwork, Optimedia, the Media Shop and All Response Media. A

decision will be announced in December.



The National Magazine Company’s Good Housekeeping is the magazine brand

that adults would most like to see turned into a TV programme, with 53

per cent in favour. The next most popular is the Economist with 26 per

cent and Cosmopolitan and Hello! both with 25 per cent. The findings

come from CIA MediaLab’s latest Sensor survey.



Barclaycard and the Daily Telegraph are joining forces to launch the

Barclaycard Daily Telegraph British Sport Awards. The four-year

partnership will involve Barclaycard customers voting for a sporting

star who will receive pounds 10,000 from Barclaycard to donate to their

chosen sporting cause. The awards will be promoted through the

Telegraph.



The Conde Nast Website, which already features Vogue Fashion Daily,

launches GQ Daily on the Internet this week. The new section will lead

the GQ Website which launched last year. Conde Nast On-line has

appointed Sally Turner, formerly of Discovery Channel On-line, as editor

of GQ Daily.



Neil McQuillan has joined The National Magazine Company’s men’s

magazine, Esquire, as advertisement director. He was formerly sales

manager at the Daily Express. McQuillan replaces Caroline Connor, who is

about to start maternity leave.



More O’Ferrall has announced the launch of Highlight +, its new back-

illuminated 48-sheet billboard with LED which continuously displays

updated product information. The first advertiser to use Highlight + for

a campaign is Ford’s 1997 Mondeo.



The British Society of Magazine Editors has announced its shortlist for

this year’s annual awards. Among the editors shortlisted for the Editor

of the Year award are John Dale of Take a Break, Joanne Elvin of Attic

Futura’s Sugar and James Brown of IPC’s Loaded. The awards will take

place at the Royal Lancaster Hotel on 27 November.



TCC, the children’s satellite and cable channel, launches a pounds

150,000 interactive tune-in promotion this week featuring the comic-

book terror, Dennis the Menace. The promotion builds on TCC’s ‘trouble’

campaigns that have run throughout the summer and autumn.



Nick Pollard has been appointed head of Sky News.



Pollard joins from Channel One where he was involved in its launch and

development as director of programming. Martin Dunn, the former editor

of Today and most latterly editor of the New York Daily News, is

returning from the US to become Channel One’s editor.



The Conde Nast Forward Publishing agency this week launched Encore, a

new quarterly magazine in association with the women’s retailer, Evans.

Encore is designed to be a glossy, upmarket lifestyle magazine for women

aged 16 to 32.



The Computer Channel launches this week as part of Sky’s multi-channel

package. The new channel will broadcast in prime time from 6pm to 8pm

seven days a week. It aims to be entertaining, informative, lively and

educational.



Eurosport, the pan-European sports channel, unveiled its 1997 schedule

to agencies last week with a commitment to increase its youth

programming by 25 per cent. Highlights include the build-up to the 1998

football World Cup, live and exclusive Indy Car coverage and World Cup

Athletics from Athens.



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