MEDIA: FOR THE RECORD

London Financial News, a weekly business title for the City, is expected to launch on 4 March. The paper has been founded by the former Mail on Sunday journalist, Clive Wolman, and is staffed by a team of national newspaper journalists. They include Margareta Pagano, who joins from the Sunday Telegraph and will edit the title with Wolman. London Financial News will have an initial print run of 20,000. A major financial backer is due to be announced, joining Future Publishing’s founder, Chris Anderson, who is understood to have invested pounds 1.5 million in the project.

London Financial News, a weekly business title for the City, is expected

to launch on 4 March. The paper has been founded by the former Mail on

Sunday journalist, Clive Wolman, and is staffed by a team of national

newspaper journalists. They include Margareta Pagano, who joins from the

Sunday Telegraph and will edit the title with Wolman. London Financial

News will have an initial print run of 20,000. A major financial backer

is due to be announced, joining Future Publishing’s founder, Chris

Anderson, who is understood to have invested pounds 1.5 million in the

project.



The Radio Times has recorded its first year-on-year sales increase for

three years. Its ABC figure for July-December 1995 was 1,464,329, up 450

copies a week on the same period in 1994 - an increase of 2 per cent

period-on-period. The Radio Times’ publishing director, Rupert Miles,

said: ‘A vigorous, multi-level marketing programme has been working

hand-in-hand with the editorial drive and this is reaping dividends on

all fronts - locking in loyal readers, increasing sampling and building

a subscription base.’



Conde Nast International has appointed Godfrey Deeny as its first

director of new markets, Europe. Deeny will be based in Paris and will

take responsibility for developing Conde Nast’s properties in European

countries where it is not currently active, including Eastern Europe and

Russia. He will also take on responsibility for Africa and the Middle

East. Deeny was appointed editor of Vogue Hommes earlier this year.

Before joining Conde Nast, he was employed by Women’s Wear Daily as the

head of its Paris bureau.



Dennis Publishing is moving into the pounds 800 million UK contract

publishing market. Dennis is set to recruit staff for a new subsidiary,

called Dennis Customer Publishing and headed by the former managing

director of VNU’s UK operations, Graeme Andrews. No clients have been

lined up to date, but observers believe the publishing company will

target its advertiser base from magazines such as Hi-Fi Choice, Home

Entertainment and PC Zone.



Only ten per cent of Sunday newspaper readers would consider reading a

Sunday paper devoted exclusively to business news, according to CIA

MediaLab’s latest Sensor survey. When asked how likely they would be to

read a title such as Sunday Business, 4 per cent said ‘very likely’,

while six per cent said ‘maybe’.



Almost nine out of ten respondents (89 per cent) said they would be

unlikely to read a Sunday newspaper that focused purely on business

issues. Sunday Business, the UK’s first business-only Sunday title, is

due to launch in March. It is the brainchild of the maverick journalist,

Tom Rubython (Campaign, 19 January).



IPC Magazines has launched a corporate site on the Internet to provide

business-to-business information about the publishing company and its

titles. The site, called IPCnet, can be found at http://www.ipc.co.uk.

IPC’s new-media publisher, Colin Tough, commented: ‘IPCnet provides a

unique information centre on the whole of IPC and its titles. We have

incorporated links to all of the main industry bodies, our own parent

company, Reed Elsevier, as well as consumer sites belonging to some of

our own magazines.’



Bassett’s Jelly Babies, the confectionery line, is about to become the

subject of a new children’s television series in the first move of its

kind for a confectionery brand. Development work has already been agreed

for the 26-part, 30-minute series. The project is being jointly funded

by Cadbury Schweppes, Winchester Multimedia and the character

merchandising specialist, the Just Group, under a licensing arrangement

with Trebor Bassett.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).