MEDIA: FOR THE RECORD

The cable company, Telewest, is poised to acquire the UK’s fifth biggest cable company, General Cable, in a bid backed by the French conglomerate, Generale des Eaux. The offer of pounds 666 million exceeds a rival bid for General Cable by NTL, the third biggest company in the market.

The cable company, Telewest, is poised to acquire the UK’s fifth

biggest cable company, General Cable, in a bid backed by the French

conglomerate, Generale des Eaux. The offer of pounds 666 million exceeds

a rival bid for General Cable by NTL, the third biggest company in the

market.



The outdoor advertising group, Maiden, has announced an increase in

pre-tax profits of 27 per cent to pounds 10.1 million for 1997.

Operating margins were up from 17.3 per cent to 18.1 per cent. The

company’s chief executive, Ron Zeghibe, attributed the performance to

’organic growth, based on continuing investment and a strong marketing

and sales effort’.



Reuters has launched a business and general news service with share

prices and market indices for the 44,000 passengers who use the Waterloo

and City line on the London Underground on week days. Eight large

screens on the travolator and platforms at Bank station will show

rolling headlines throughout the day.



A shortlist of ten has been drawn up for the Newslink Radio Creative

Awards, in which clients who haven’t used radio for three years or more

can win a pounds 500,000 campaign on Capital Group stations. Products on

the list include Persil washing-up liquid, Superdrug beauty care and

Peperami. The ads will be consumer tested and the winner will be

announced on 23 April.



Consumers are increasingly purchasing products via computer, fax or

telephone, while direct mail and catalogue shopping are becoming less

popular, according to the latest Sensor survey from CIA MediaLab. While

catalogue shopping is still the most favoured home- shopping method, the

telephone is closing in as the second most favoured purchasing

method.



Mensa Quest, a new title from Pageant Publishing, combines features with

Mensa-supplied puzzles. The monthly magazine costs pounds 1.95 and hopes

to tap into the growing interest in Mensa and intelligence testing.



The Financial Times, the Economist and Euromoney have sponsored a media

and marketing survey of users and providers of financial services. In

the survey, which was conducted among the top 1,000 companies and the

top 100 banks worldwide, the business press was considered the most

useful source of information on companies (69 per cent of those

surveyed), compared with just 24 per cent for electronic sources of

information and 6 per cent for TV. The most popular titles were the FT

(50 per cent), Wall Street Journal (49 per cent) and the Economist (45

per cent).



Woolworths has extended its sponsorship of the Box music channel’s show,

Box Tops, for a further two years. In addition, the deal will include a

dedicated Single of the Week to promote the sponsorship in-store. The

pounds 500,000 deal was put together by Emap On Air, the Box’s sales

operation.



Reader’s Digest is revamping its 48 editions worldwide from May,

scrapping the table of contents on the cover and replacing it with

photography. Articles will be arranged under distinct categories such as

health and fitness, current affairs, people, science, humour and drama.

Russell Twisk, editor in chief of the UK edition, said: ’This redesign

will enable readers to navigate the magazine and it emphasises our

strengths.’



Haymarket Business Publications has bought IT Training magazine from the

Training Information Network for an undisclosed sum. The monthly

magazine was launched in 1988 and has a controlled circulation of 17,000

buyers in IT training and 3,000 members of the Institute of IT Training.

This is Haymarket’s first acquisition since it restructured early last

month.



In last week’s news story on regional ABCs we should have said that

regional display advertising revenue was pounds 440 million in 1997.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).