The cable company, Telewest, is poised to acquire the UK’s fifth
biggest cable company, General Cable, in a bid backed by the French
conglomerate, Generale des Eaux. The offer of pounds 666 million exceeds
a rival bid for General Cable by NTL, the third biggest company in the
The outdoor advertising group, Maiden, has announced an increase in
pre-tax profits of 27 per cent to pounds 10.1 million for 1997.
Operating margins were up from 17.3 per cent to 18.1 per cent. The
company’s chief executive, Ron Zeghibe, attributed the performance to
’organic growth, based on continuing investment and a strong marketing
and sales effort’.
Reuters has launched a business and general news service with share
prices and market indices for the 44,000 passengers who use the Waterloo
and City line on the London Underground on week days. Eight large
screens on the travolator and platforms at Bank station will show
rolling headlines throughout the day.
A shortlist of ten has been drawn up for the Newslink Radio Creative
Awards, in which clients who haven’t used radio for three years or more
can win a pounds 500,000 campaign on Capital Group stations. Products on
the list include Persil washing-up liquid, Superdrug beauty care and
Peperami. The ads will be consumer tested and the winner will be
announced on 23 April.
Consumers are increasingly purchasing products via computer, fax or
telephone, while direct mail and catalogue shopping are becoming less
popular, according to the latest Sensor survey from CIA MediaLab. While
catalogue shopping is still the most favoured home- shopping method, the
telephone is closing in as the second most favoured purchasing
Mensa Quest, a new title from Pageant Publishing, combines features with
Mensa-supplied puzzles. The monthly magazine costs pounds 1.95 and hopes
to tap into the growing interest in Mensa and intelligence testing.
The Financial Times, the Economist and Euromoney have sponsored a media
and marketing survey of users and providers of financial services. In
the survey, which was conducted among the top 1,000 companies and the
top 100 banks worldwide, the business press was considered the most
useful source of information on companies (69 per cent of those
surveyed), compared with just 24 per cent for electronic sources of
information and 6 per cent for TV. The most popular titles were the FT
(50 per cent), Wall Street Journal (49 per cent) and the Economist (45
Woolworths has extended its sponsorship of the Box music channel’s show,
Box Tops, for a further two years. In addition, the deal will include a
dedicated Single of the Week to promote the sponsorship in-store. The
pounds 500,000 deal was put together by Emap On Air, the Box’s sales
Reader’s Digest is revamping its 48 editions worldwide from May,
scrapping the table of contents on the cover and replacing it with
photography. Articles will be arranged under distinct categories such as
health and fitness, current affairs, people, science, humour and drama.
Russell Twisk, editor in chief of the UK edition, said: ’This redesign
will enable readers to navigate the magazine and it emphasises our
Haymarket Business Publications has bought IT Training magazine from the
Training Information Network for an undisclosed sum. The monthly
magazine was launched in 1988 and has a controlled circulation of 17,000
buyers in IT training and 3,000 members of the Institute of IT Training.
This is Haymarket’s first acquisition since it restructured early last
In last week’s news story on regional ABCs we should have said that
regional display advertising revenue was pounds 440 million in 1997.