MEDIA: FOR THE RECORD

UK Gold is set to advertise for the first time on national commercial radio with a campaign on Classic FM. The advertising by GGT will push UK Gold’s Sunday evening drama strand, Masterpiece. The ads will be supported by colour print work in the Sunday Times, the Mail on Sunday, the Observer and the Independent on Sunday. Media is being handled by Pattison Horswell Durden.

UK Gold is set to advertise for the first time on national commercial

radio with a campaign on Classic FM. The advertising by GGT will push UK

Gold’s Sunday evening drama strand, Masterpiece. The ads will be

supported by colour print work in the Sunday Times, the Mail on Sunday,

the Observer and the Independent on Sunday. Media is being handled by

Pattison Horswell Durden.



Ziff-Davis has announced that it is to acquire European Computer Sources

from the Asian Sources Media Group. European Computer Sources aims to

provide advertisers with a targeted means of reaching resellers who buy

computer products in volume.



Martin Jones, a board director of CIA Medianetwork, is leaving to take

up a new post in Mexico City. Jones will join Mexico’s largest domestic

full-service agency as a media manager in August. He leaves CIA at the

end of this week.



Maiden Outdoor has set up its own site on the Internet. Created by

Business Geographics, the site is divided into seven sections including

a history of outdoor advertising, outdoor research and creative

effectiveness. The site can be accessed on http://www.maiden.co.uk.



The National Magazine Company has appointed Liz Barr to the new position

of deputy director of promotions. Barr, formerly director of advertising

sales in the company’s Manchester office, will work closely with

Jennifer Sharp, director of promotions, on new-business development, as

well as managing the central promotions department on a day-to-day

basis.



The Audit Bureau of Circulations has elected Geoffrey Copeman to succeed

Graeme Hutton as chairman with effect from 12 August. Copeman, who is

vice-chairman of Eastern Counties Newspapers Group, will serve for two

years, bringing board experience to bear on the issues facing the

periodical publishing industry.



The IT publisher, VNU Business Publications, has responded to the growth

of interest in the Internet with the launch of Internet Advisor. VNU is

targeting the quarterly magazine at a business audience rather than

general consumers. The new title will be part of the Personal Computer

World portfolio.



CLT UK Radio has announced the board of its radio sales company, CLT UK

Radio Sales. It will comprise Remy Sautter and Donnach O’Driscoll of

CLT’s radio executive in Luxembourg together with Travis Baxter,

managing director, Joe Ahearne, finance director, and Cathryn Geraghty,

operations director of CLT UK Radio, and Stan Park, commercial director

of CLT Radio Sales.



The Periodical Publishers Association has launched a pounds 500,000

campaign to extol the benefits of business magazines. The ads will will

appear during the next two months in media and marketing titles to

remind those industries that business titles are a source of leads and

information among decision-makers in many commercial and professional

sectors.



Advertising Association figures published this week have confirmed that

commercial radio is the fastest growing advertising medium for the third

year in a row. The quarterly survey of advertising expenditure showed

that commercial radio revenue increased by 23 per cent in 1995, taking

it to 4.3 per cent of all display advertising.



Kiss 100, the London-based commercial radio station owned by Emap, has

announced that the soon-to-be-launched Emap Regional Sales will sell

Kiss 100 airtime north of Birmingham. Emap Regional Sales will be based

at the offices of Piccadilly Radio in Manchester and will sell all Emap

stations apart from Red Dragon in Cardiff to all agencies and media

independents outside London. It opens for business next week.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).