MEDIA: FOR THE RECORD

TeleWest, the largest cable company in the UK, is installing a digital system that will allow advertisers to turn ads around faster and target them geographically, potentially down to individual postcode areas. The system will be managed by SeaChange International, a Massachusetts-based company that manages the same system in the US.

TeleWest, the largest cable company in the UK, is installing a digital

system that will allow advertisers to turn ads around faster and target

them geographically, potentially down to individual postcode areas. The

system will be managed by SeaChange International, a Massachusetts-based

company that manages the same system in the US.



20/20 Media has won the pounds 1.5 million media account or the Atomic

Energy Authority’s soon-to-be-privatised commercial division, AEA

Technology. 20/20’s managing director, Paul Woolmington, confirmed that

a new corporate campaign in national newspapers kicked off this week.

Creative work is believed to have been sourced through Roger Felton

Associates. AEA previously used Leo Burnett on a full-service basis, but

spent virtually nothing last year.



Del Monte is to sponsor a new series of International Gladiators on ITV

with its Fruit Burst drinks brand. The deal, negotiated with Laser Sales

by PHD BigTime, ties the drink to a seven-part series on Saturdays,

which begins on 20 April at 6.15pm.



SouthBank Publishing Group has restructured its marketing and promotions

department. Jane Morris, the group marketing manager for Woman’s Journal

and Options, becomes group head, marketing, for the parenting, young

women’s and women’s special interest magazines, in addition to her

existing fashion portfolio. Michele Hirst takes over as group head,

marketing, for all four of the publisher’s home interest magazines, as

well as women’s general interest titles.



Chrysalis Radio has promoted the sales account handlers, John Legg and

Siobhan Smullen, to sales group heads. Legg and Smullen will be part of

a 12-strong team selling airtime for Heart 106.2 in London, 100.7 Heart

FM in the Midlands and Galaxy 101 in Bristol. Legg previously worked for

Independent Radio Sales and STV. Smullen, who joined the group last May,

was previously at Melody Radio and BSkyB.



Cyberia, the world’s first global chain of Internet cafes, launched

Cyberia Magazine this week, which will be free to all Cyberia customers

and Easynet subscribers. The title will have an initial print run of

20,000 and also appear online. Advertisers in the first issue include

Buffalo Boots, Vladivar Vodka, PeopleBank, Casio and Mountain Dew.

Cyberia Magazine can be found at http://www.easynet.co.uk/cyberia/

magazine/



Attic Futura, the youth and entertainment publisher, is expanding its

European team with the appointment of Chantal Kershaw as assistant

publisher for Inside Soap and TV Hits in the UK and HiT in Germany.

Based in London, Kershaw will be responsible for research, marketing and

promotions, plus the circulation and distribution of all three titles.



Reed Business Publishing is redesigning Computer Weekly to strengthen

its position against VNU’s Computing and Sunday Business’s soon-to-be-

launched Computer Age supplement. The title is to also get a new editor.

Helena Sturridge, the editorial director of Reed’s healthcare titles,

will take up the position in May.



Michaelides and Bednash, the strategic media specialist, has hired Jack

Rosevear from Carat Research as a media strategist to work on its

Mercury business. Rosevear was this year’s winner of the IPA Media

Effectiveness Crusader Award for people with less than two years’

experience in the industry.



Pearson Professional has acquired 21st Century Publishing’s business

magazines, and name, for pounds 4 to pounds 5 million. The titles

involved are Cable and Satellite Europe, Television Business

International and Advanced Television Markets. The seven journalists who

work across the magazines will join Pearson Professional. No

redundancies are planned.



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