MEDIA: FOR THE RECORD

The Radio Advertising Clearance Centre launches this week as commercial radio’s own advertising clearance body. The RACC clears national, regional and special-category radio commercials before they are broadcast by checking them against the Radio Authority’s advertising code.

The Radio Advertising Clearance Centre launches this week as commercial

radio’s own advertising clearance body. The RACC clears national,

regional and special-category radio commercials before they are

broadcast by checking them against the Radio Authority’s advertising

code.



Classic FM has developed its network of UK transmitters in an attempt to

improve coverage and enhance reception across the country. Twelve relay

transmitters are due to come on air between now and the end of the first

quarter of 1997. The station has also restructured its client services

division in the wake of the departure of David Charlsworth (pictured)

for Channel 4. Charles Low has been appointed as client services

manager. Low was previously the new-business manager at Willox Holmes

and Law.



Amra has scored its second win in recent weeks and has signed up the

Hampshire Chronicle Group, which includes the Romsey Advertiser and the

Eastleigh and South Hants Weekly News. The group has moved its national

sales representation from the incumbent, Newspaper Representations. The

win strengthens Amra’s coverage in the south of England, where it

already handles newspapers serving the Isle of Wight.



The Cartoon Network is pumping pounds 1 million into a multi-media

marketing campaign to raise consumer awareness for its autumn schedule.

The campaign rolls out this week with a cinema ad, which has been

created in-house.



Advertising will also appear in selected youth titles, such as Smash

Hits and Soccer Stars, with creative work through Mustoe Merriman

Herring Levy. A national radio promotion, flyposting and a PR drive are

also planned.



Expenditure on direct marketing currently totals almost pounds 3 billion

according to research by the Direct Mail Information Service. The study

covers expenditure on direct marketing through both specialist direct

marketing agencies and advertising agencies. Top line research shows

that more than pounds 1.6 billion is spent on direct marketing through

direct marketing agencies with almost pounds 1.1 billion going through

ad agencies.



Cyberia magazine, the online lifestyle magazine, distributed by Time

Out, makes its newsstands debut this month. The magazine will cost

pounds 2.20 and has increased its pagination to 92 pages. A two-week

flyposting campaign featuring the front cover of the title is currently

running in the London area.



BSkyB risks upsetting more than two thirds of its current subscribers if

it raises the Sky Sports subscription fee, according to CIA MediaLab’s

latest Sensor survey. Overall, 78 per cent of all adults who expressed

an opinion believe any increase would be completely wrong and just 6 per

cent would accept a rise. The results come amid industry speculation

that a rise may be necessary to fund BSkyB’s recent pounds 670 million

five-year deal with the football Premier League.



Capital FM and Capital Gold have struck a two-year deal with RAC Travel

News to receive online information. Launched earlier this year, RAC

Travel News draws on the resources of Trafficmaster, the RAC and ITN.

RAC Travel News has exclusive access to Trafficmaster’s network of more

than 2,400 sensors on roads across Britain, which detect traffic hold-

ups.



A new consortium is bidding to secure the franchise for Buzz FM, the

UK’s first radio station dedicated to, and run by, children. Exact

details are still under wraps, but the consortium comprises banking

institutions and several entertainment companies. The successful

applicant for the initial franchise for the London area will be

announced in October by the Radio Authority. All bids must be in by 9

July.



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1 Why creative people have lost their way

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).