MEDIA: FOR THE RECORD

BSkyB is launching a press campaign to highlight its alternative TV schedule - targeted at those who are looking to get away from Euro ’96. Sky’s three movie channels alone will show 787 different films, including 37 UK premieres, during Euro ’96. The campaign will highlight some of the blockbuster movies that Sky will throw into its defence, including Sylvester Stallone in the Specialist, Tom Hanks in Forrest Gump and Robert De Niro in Frankenstein.

BSkyB is launching a press campaign to highlight its alternative TV

schedule - targeted at those who are looking to get away from Euro ’96.

Sky’s three movie channels alone will show 787 different films,

including 37 UK premieres, during Euro ’96. The campaign will highlight

some of the blockbuster movies that Sky will throw into its defence,

including Sylvester Stallone in the Specialist, Tom Hanks in Forrest

Gump and Robert De Niro in Frankenstein.



The Guardian is set to become the first national newspaper to offer a

cover-mounted three-track CD. The specially produced CD, featuring

tracks by the pop star, Paul Weller, appears with the Guardian Guide

this Saturday. It is part of a larger package including vouchers that

will offer readers saving of up to pounds 10 on Weller CDs. The

promotion was developed by the Guardian’s below-the-line marketing

agency, KLP, in association with Weller’s record company, Go! Discs.



Haymarket Magazines and Sky Television have signed a licensing deal to

produce a range of consumer sports magazines. The first launch, as yet

untitled, will publish in the autumn. Haymarket, the publisher of

Campaign, said it would reflect Sky Sports coverage with ‘dramatic

pictures, detailed statistics and in-depth interviews’. It will be

edited by Jon Hotten, the former editor of Emap’s Select, and the

publisher will be Andrew Taplin, who moves over from his role as

development publisher in Haymarket’s research and development operation.



The National Heritage Minister, Iain Sproat, has announced a further

relaxation of cross-media ownership rules. The arrangements will allow

local newspapers with more than a 50 per cent share of their market to

own a radio station in the area concerned, providing that there is at

least one other independent local radio station in operation in that

area.



IPC Magazines Weeklies group ad sales department has launched a sales

initiative aimed at agencies to draw attention to the emerging sector of

entertainment titles within the women’s weeklies market.



The transport advertising company, TDI, has scooped a deal with Unilever

to become Unilever’s preferred transport advertising contractor.



A new international Sunday newspaper for expat Americans launched this

week, called the American. The first issue was published on Sunday (2

June). The 40-page title will be on sale at newsstands in 44 countries

in Europe, the Middle East and Africa.



Channel 4, fresh from its success at Cannes with Mike Leigh’s film,

Secrets and Lies, has announced projected annual budgets for feature

film-making of pounds 100 million for the years 1996 to 1999. With co-

finance, this is enough to produce 80 new British films.



Kimberly Clark, Carlton and Central Television have joined forces to

launch ‘pollen count’, a service for hay fever sufferers. Sponsored by

Kleenex, the 25-second bulletin with seven-second front and end credits

goes out three times a day, around the weather or news, for six weeks.

The deal was negotiated by Kimberly Clark’s media agency, John Ayling

and Associates, headed by John Ayling (pictured).



The Nationwide Building Society is pumping pounds 5.25 million into the

sponsorship of the Football League Championships from next season. The

three-year deal includes a shared joint logo with separate divisional

identities and was put together by MGA Advertising.



Spice, Britain’s first lifestyle magazine for second generation Asians,

launched on to newsstands this week. Spice is a monthly, home-produced

magazine costing pounds 1.70. It has an advertising/editorial ratio of

40/60 and a target circulation figure of 22,000.



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