BSkyB is launching a press campaign to highlight its alternative TV
schedule - targeted at those who are looking to get away from Euro ’96.
Sky’s three movie channels alone will show 787 different films,
including 37 UK premieres, during Euro ’96. The campaign will highlight
some of the blockbuster movies that Sky will throw into its defence,
including Sylvester Stallone in the Specialist, Tom Hanks in Forrest
Gump and Robert De Niro in Frankenstein.
The Guardian is set to become the first national newspaper to offer a
cover-mounted three-track CD. The specially produced CD, featuring
tracks by the pop star, Paul Weller, appears with the Guardian Guide
this Saturday. It is part of a larger package including vouchers that
will offer readers saving of up to pounds 10 on Weller CDs. The
promotion was developed by the Guardian’s below-the-line marketing
agency, KLP, in association with Weller’s record company, Go! Discs.
Haymarket Magazines and Sky Television have signed a licensing deal to
produce a range of consumer sports magazines. The first launch, as yet
untitled, will publish in the autumn. Haymarket, the publisher of
Campaign, said it would reflect Sky Sports coverage with ‘dramatic
pictures, detailed statistics and in-depth interviews’. It will be
edited by Jon Hotten, the former editor of Emap’s Select, and the
publisher will be Andrew Taplin, who moves over from his role as
development publisher in Haymarket’s research and development operation.
The National Heritage Minister, Iain Sproat, has announced a further
relaxation of cross-media ownership rules. The arrangements will allow
local newspapers with more than a 50 per cent share of their market to
own a radio station in the area concerned, providing that there is at
least one other independent local radio station in operation in that
IPC Magazines Weeklies group ad sales department has launched a sales
initiative aimed at agencies to draw attention to the emerging sector of
entertainment titles within the women’s weeklies market.
The transport advertising company, TDI, has scooped a deal with Unilever
to become Unilever’s preferred transport advertising contractor.
A new international Sunday newspaper for expat Americans launched this
week, called the American. The first issue was published on Sunday (2
June). The 40-page title will be on sale at newsstands in 44 countries
in Europe, the Middle East and Africa.
Channel 4, fresh from its success at Cannes with Mike Leigh’s film,
Secrets and Lies, has announced projected annual budgets for feature
film-making of pounds 100 million for the years 1996 to 1999. With co-
finance, this is enough to produce 80 new British films.
Kimberly Clark, Carlton and Central Television have joined forces to
launch ‘pollen count’, a service for hay fever sufferers. Sponsored by
Kleenex, the 25-second bulletin with seven-second front and end credits
goes out three times a day, around the weather or news, for six weeks.
The deal was negotiated by Kimberly Clark’s media agency, John Ayling
and Associates, headed by John Ayling (pictured).
The Nationwide Building Society is pumping pounds 5.25 million into the
sponsorship of the Football League Championships from next season. The
three-year deal includes a shared joint logo with separate divisional
identities and was put together by MGA Advertising.
Spice, Britain’s first lifestyle magazine for second generation Asians,
launched on to newsstands this week. Spice is a monthly, home-produced
magazine costing pounds 1.70. It has an advertising/editorial ratio of
40/60 and a target circulation figure of 22,000.