MEDIA: FOR THE RECORD

The number of cable TV subscribers increased by 45 per cent last year, a rise of more than 400,000. Around 1.33 million homes are now connected to cable, a threefold increase on three years ago. The figures, from the Independent Television Commission, also show that the number of residential telephone lines installed by cable operators now represents 97 per cent of cable television subscribers.

The number of cable TV subscribers increased by 45 per cent last year, a

rise of more than 400,000. Around 1.33 million homes are now connected

to cable, a threefold increase on three years ago. The figures, from the

Independent Television Commission, also show that the number of

residential telephone lines installed by cable operators now represents

97 per cent of cable television subscribers.



Cobbe Smith Terris, the strategic new-media and marketing consultancy,

has taken on the former creative services director of CIA Conzept,

George Perry. Perry will oversee the extension of the CST product,

Minder, which deals with production auditing and management. Minder has

previously focused on broadcast auditing, but Perry’s experience as a

print and press controller will be used to expand the system to

incorporate the print medium.



A code of practice to formalise guidelines governing the content of

teenage girls’ magazines is being set up by the Periodical Publishers

Association at the request of the Home Office minister, Tom Sackville.

The guidelines will be drawn up initially in consultation between

editors, publishers and retailers and will seek to establish benchmarks

for both editorial content and retail display of magazines for young

people.



Sky Television has launched a classified car advertising section on its

Intertext service. Car Shop will allow Sky subscribers wanting to sell

their car to reach an audience of up to ten million potential buyers,

while those wishing to buy will have instant access to an extensive

database of cars for sale.



The publishing group, Parliamentary Communications, is planning to

launch a daily sports paper to coincide with the European football

championships this summer. The paper is the brainchild of the

Parliamentary Communications founder, Keith Young, who believes there is

a significant market for a daily devoted to sport. Young is currently

seeking pounds 3 million to launch the 16-20 page broadsheet, expected

to be published every day except Sunday. The cover price will be about

50p and early sales targets are between 40,000 and 60,000 copies a day.



Inside Soap, the monthly title from Attic



Futura, relaunched as a fortnightly this week. The soap-opera title has

revamped its front and back sections and broadened its editorial

coverage to include cookery and problem pages. Inside Soap recently

recorded a 33 per cent year-on-year increase in sales, jumping to

154,008 copies.



TeleWest, the biggest UK cable communications company, plans to

introduce a service next year which will offer subscribers increased

speed of access to the Internet. The company, which is developing the

concept with two other major cable operators, Nynex CableComms and Bell

Cablemedia, believes it will be able to increase the speed of access to

the Internet by between 200 and 300 times.



Computing, the IT newspaper, has launched VNU



Computing Intelligence, a unit devoted to providing added-value services

and focused editorial content to its readers. The unit, which is an

editorially led initiative, will provide market research and analyst

reports to its readers at a reduced cost.



World Statesman magazine is preparing to launch on the Internet on 1

May. The full magazine will be available, with editorial from a list of

contributors which includes the US vice-president, Al Gore.



The US rival to the Audit Bureau of Circulations, BPA International, is

expanding its UK operation with the appointment of three full-time

auditing staff, headed by Patrick Monahan. BPA International audits

business magazines and has just signed VNU’s PC Week and Personal

Computer Magazine.