MEDIA: FOR THE RECORD

Mirror Group Newspapers has put an extra 10p on the cover price of Saturday’s Independent, taking it to 60p. The company says the money will be ‘invested in the product and promotional activity, to ensure all parties benefit from increased circulation’. Unlike other publishers, MGN claims, it’s not punishing retailers for increased costs, but instead is putting an extra penny in their pockets.

Mirror Group Newspapers has put an extra 10p on the cover price of

Saturday’s Independent, taking it to 60p. The company says the money

will be ‘invested in the product and promotional activity, to ensure all

parties benefit from increased circulation’. Unlike other publishers,

MGN claims, it’s not punishing retailers for increased costs, but

instead is putting an extra penny in their pockets.



CIA Media Solutions in Manchester has promoted Simon Bartle, Tony

Jervis, Mick Style and Dawn Offland to its board. Three new senior

managers have also joined the company: Steve Blakeman, the head of press

from Poulters in Leeds (a Campaign ‘Faces to Watch’), Joanne Marshall

and Emma Greenhough.



A relaunch of Auto Express is expected, following its sale by United

News and Media and Axel Springer Verlag AG to Dennis Publishing. The

acquisition is the biggest in Dennis’s history and launches it into the

motoring market. With circulation falling 18.3 per cent (to 75,015) in

the first half of the year, the title is close to losing its lead over

the rival weekly, Autocar.



TDI has created Ireland’s biggest ‘moving’ billboard by painting four

carriages of a Dublin Dart train with a Guinness ad. The 295-foot ad was

applied using a new vinyl print technique to a train that runs 18 times

a day between Howth and Bray. Guinness has also taken all ad sites

inside the train.



Gruner and Jahr is making media-planning information for all IT titles

available on the Internet, via the G&J Communication Office. A visit to

http://www.co.guj.de will reveal data on formats, rates, circulation,

closing dates, surveys and clippings as well as news about G&J titles

and the German media.



The Diner’s Club has relaunched its Premier-published customer magazine,

Signature. The redesign follows July’s successful launch of an Air Miles

reward scheme and reflects the card’s changing core membership to

frequent business travellers.



At 24, Sarah Fisher, the newly appointed boss of 19 and Mizz, has become

IPC Magazine’s youngest publisher. She was formerly the assistant

publisher of Woman and Home. Her appointment is part of the publishing

restructure of IPC’s South Bank Group, which puts one publisher in

charge of each of its three market sectors. Andrew Taylor assumes

responsibility for the specialist titles, Wedding and Home, Parenting,

Our Baby and Hair. A publisher for the women’s titles, Woman’s Journal

and Options, has yet to be appointed.



Midland Independent Newspapers, the publisher of the Birmingham Post and

Evening Mail, is targeting new drivers with Drive On. Launching on 14

November, the magazine will be produced for the Driving Standards

Authority and handed to every successful test candidate. A one million

circulation is predicted.



Punch magazine has appointed SMS, the regional re-presentation company

for magazines, radio and the Internet, to represent the title to

advertisers and agencies outside London and the South. At the same time,

SMS has picked up the contract to handle regional sales for Classic FM.



The first mobile phone title, Mobile Choice, launches next week. The

100-page A4 magazine is published by Noble House Publishing and will

have an initial monthly print run of 40,000. Advertisers in the first

issue include Cellnet, Orange and One-2-One.



Andrew Neil, the former editor of the Sunday Times, has been confirmed

as the editor-in-chief of the European Press, the publishing company

owned by the Barclay brothers. Neil’s brief will cover the Scotsman,

Scotland on Sunday, the Edinburgh Evening News and the European.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).