MEDIA: For the record

GMTV has recorded its first set of profits after an 8 per cent growth in advertising revenue from pounds 74 million in 1994 to more than pounds 80 million in 1995 and a significant increase in sponsorship revenue. Unaudited figures show an operating profit of pounds 1 million (before interest and tax). The station is claiming a 39 per cent share of the breakfast audience, 15 per cent ahead of BBC1 and 19 per cent ahead of Channel 4’s Big Breakfast.

GMTV has recorded its first set of profits after an 8 per cent growth in

advertising revenue from pounds 74 million in 1994 to more than pounds

80 million in 1995 and a significant increase in sponsorship revenue.

Unaudited figures show an operating profit of pounds 1 million (before

interest and tax). The station is claiming a 39 per cent share of the

breakfast audience, 15 per cent ahead of BBC1 and 19 per cent ahead of

Channel 4’s Big Breakfast.



Emap Elan has ended its search for an editor for Elle by appointing an

internal candidate, Marie O’Riordan, who has edited Emap’s fortnightly

young women’s title, More!, for two years. During that time, sales grew

from 367,000 to 427,000. She has appointed Stuart Seiner, a creative

director, as joint number two on the magazine in a bid to bolster Elle’s

reputation for design innovation. O’Riordan replaces Nicola Jeal, who

left last month to work at the Evening Standard. Her appointment takes

effect from 19 February.



The Department of Trade and Industry has cleared the acquisition of

British Transport Advertising’s bus division by TDI, which sells

advertising space on buses and the London Underground. The DTI has

decided not to refer the acquisition to the Monopolies and Mergers

Commission, despite the fact that it gives TDI around 80 per cent of the

UK bus advertising market.



Mirror Group’s Scottish newspapers, the Daily Record and Sunday Mail,

have signed two sponsorship tie-ups with Scottish football. The Record

is to sponsor STV’s flagship sports programme, Scotsport, until the end

of the 1996 season. Meanwhile, the Record and the Mail have secured a

deal with Scotland’s Euro ’96 players’ pool, which gives them access to

players for advertising, personal appearances, exclusive interviews,

competitions and merchandising.



Lowe Howard-Spink has launched its own Internet site, showcasing the

agency’s best creative work. As well as press and poster executions, TV

and cinema ads can be downloaded by users. The site was created by

Lowes’ in-house new-media team in conjunction with the Web designers,

Mouse in the House. It can be found at http://www.lowehoward-spink.co.uk.



Virgin Radio has returned to TV with a pounds 1 million campaign through

Simons Palmer Denton Clemmow and Johnson to back a new promotion, the

Breakfast Show Game. The promotion, which broke last week, is one of the

biggest the station has run so far. Media buying is through CIA

Medianetwork.



Sales and Media Services, the Manchester-based sister company of Amra,

the regional newspaper ad sales specialist, has been appointed to

represent the BBC’s Top Gear magazine in the Northern region. The

appointment, which covers the whole of the region, including Scotland

and Northern Ireland, aims to raise the magazine’s profile among

regional advertisers, according to Garry Martin, Top Gear’s ad manager.



Emap Radio has appointed Harry Dunne as managing director of the three

North-east stations, Metro FM, Great North Radio and TFM, collectively

known as Emap Radio North East. Dunne, 49, returns to the North-east

from his previous role as managing director of Emap Radio Yorkshire.



The Daily Mail columnist, Nigel Dempster, has lent his name to a new

quarterly magazine due to launch on 29 February. Dempster’s is published

by the shipping and transport trade publisher, Stroudgate, and aims to

incorporate elements from Hello!, Vanity Fair and Harpers and Queen. The

title will be edited by Deep Singh, who is editor-in-chief of

Stroudgate’s quarterly, the Baltic and the Bimco Review. The debut issue

of Dempster’s will contain 150 pages and cost pounds 2.40.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).