GMTV has recorded its first set of profits after an 8 per cent growth in
advertising revenue from pounds 74 million in 1994 to more than pounds
80 million in 1995 and a significant increase in sponsorship revenue.
Unaudited figures show an operating profit of pounds 1 million (before
interest and tax). The station is claiming a 39 per cent share of the
breakfast audience, 15 per cent ahead of BBC1 and 19 per cent ahead of
Channel 4’s Big Breakfast.
Emap Elan has ended its search for an editor for Elle by appointing an
internal candidate, Marie O’Riordan, who has edited Emap’s fortnightly
young women’s title, More!, for two years. During that time, sales grew
from 367,000 to 427,000. She has appointed Stuart Seiner, a creative
director, as joint number two on the magazine in a bid to bolster Elle’s
reputation for design innovation. O’Riordan replaces Nicola Jeal, who
left last month to work at the Evening Standard. Her appointment takes
effect from 19 February.
The Department of Trade and Industry has cleared the acquisition of
British Transport Advertising’s bus division by TDI, which sells
advertising space on buses and the London Underground. The DTI has
decided not to refer the acquisition to the Monopolies and Mergers
Commission, despite the fact that it gives TDI around 80 per cent of the
UK bus advertising market.
Mirror Group’s Scottish newspapers, the Daily Record and Sunday Mail,
have signed two sponsorship tie-ups with Scottish football. The Record
is to sponsor STV’s flagship sports programme, Scotsport, until the end
of the 1996 season. Meanwhile, the Record and the Mail have secured a
deal with Scotland’s Euro ’96 players’ pool, which gives them access to
players for advertising, personal appearances, exclusive interviews,
competitions and merchandising.
Lowe Howard-Spink has launched its own Internet site, showcasing the
agency’s best creative work. As well as press and poster executions, TV
and cinema ads can be downloaded by users. The site was created by
Lowes’ in-house new-media team in conjunction with the Web designers,
Mouse in the House. It can be found at http://www.lowehoward-spink.co.uk.
Virgin Radio has returned to TV with a pounds 1 million campaign through
Simons Palmer Denton Clemmow and Johnson to back a new promotion, the
Breakfast Show Game. The promotion, which broke last week, is one of the
biggest the station has run so far. Media buying is through CIA
Sales and Media Services, the Manchester-based sister company of Amra,
the regional newspaper ad sales specialist, has been appointed to
represent the BBC’s Top Gear magazine in the Northern region. The
appointment, which covers the whole of the region, including Scotland
and Northern Ireland, aims to raise the magazine’s profile among
regional advertisers, according to Garry Martin, Top Gear’s ad manager.
Emap Radio has appointed Harry Dunne as managing director of the three
North-east stations, Metro FM, Great North Radio and TFM, collectively
known as Emap Radio North East. Dunne, 49, returns to the North-east
from his previous role as managing director of Emap Radio Yorkshire.
The Daily Mail columnist, Nigel Dempster, has lent his name to a new
quarterly magazine due to launch on 29 February. Dempster’s is published
by the shipping and transport trade publisher, Stroudgate, and aims to
incorporate elements from Hello!, Vanity Fair and Harpers and Queen. The
title will be edited by Deep Singh, who is editor-in-chief of
Stroudgate’s quarterly, the Baltic and the Bimco Review. The debut issue
of Dempster’s will contain 150 pages and cost pounds 2.40.