MEDIA: FOR THE RECORD

Sky Sites, the international travel advertising contractor, is offering a pounds 1 million sponsorship package to advertisers who want to be the first to reach Rugby World Cup supporters as they enter the UK through BAA airports or via Eurostar. The advertising will reach a potential six million people during the tournament.

Sky Sites, the international travel advertising contractor, is

offering a pounds 1 million sponsorship package to advertisers who want

to be the first to reach Rugby World Cup supporters as they enter the UK

through BAA airports or via Eurostar. The advertising will reach a

potential six million people during the tournament.



IPC Magazines has poached Linda Gray, the deputy editor of the National

Magazine Company’s Good Housekeeping, to edit Family Circle. Sue James,

the former editor of Family Circle and now its publishing director,

said: ’Linda’s wealth of experience and her empathy with the needs and

aspirations of the Family Circle reader will be a great strength in the

continuing evolvement of our new look.’ Gray will join IPC on 26

April.



Hot Air, the Virgin Atlantic inflight magazine, has been given a

face-lift. A new front section, Zone, edited by Mark Hooper, an

associate editor of Arena, covers short, timely features, described as

’at the cutting edge of culture’ and Kate Moss makes an appearance on

the April cover.



Guinness, Pot Noodle, News International and Vauxhall have signed up to

place ads in the video release of Lock Stock and Two Smoking Barrels.

The ads have been sold by Carlton Digital Sales and Carlton estimates

that the video will deliver 16 TVRs among 16- to 34-year-olds over the

next few months.



The Cosmopolitan Show has launched an advertising campaign targeting

women in London in a bid to boost attendance at the show. The campaign

comprises direct response television, radio, newspaper and magazine ads

as well as a poster campaign and is expected to reach around 25 per cent

of all London-based women aged between 16 and 24.



Nearly two-thirds of UK adults believe Manchester United should not be

taken over by BSkyB, according to new research from CIA Sensor, the

research division of CIA Medianetwork. The research also found that

people in the North of England were more opposed to the takeover than

those in the South.



The May issue of Esquire includes a French Connection voucher which

offers readers 15 per cent off menswear and womenswear at the fashion

retailer. Commenting on the offer, Esquire’s publisher, Chris Hughes,

said: ’French Connection is not only contemporary, stylish and great

value but is also Retailer of the Year, as awarded by the British

Fashion Council.’



Sports sponsorship was worth an estimated pounds 350 million last year

and is expected to reach pounds 500 million by 2002, according to a new

report, Maximising the Value of Sports Sponsorship, from Financial Times

Media. The report includes research on how sponsors can effectively

exploit their sports investment.



The Periodical Publishers Association has set a deadline of 16 April for

entries for its PPAi 1999 Interactive Media awards. Five categories will

be judged: best business product or service, best consumer product or

service, best integration of media, best commercial success and best

interactive media publisher. The award will be presented at Magazines

and Business to Business ’99 on 19 May.



VNU Business Information Europe has expanded its sales operations with

the acquisition of the outstanding share capital of the media sales

business, Global Media Representatives, which is based in Redwood City,

California. The company will be merged with VNU’s international sales

group to form a new company with operating subsidiaries in Europe and

the US. Steven Jones, the director of international sales, will head the

new company.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).