MEDIA: FOR THE RECORD

IPC Magazines is expanding its new-media publishing department. Jonathan Newby has been appointed as new-media publishing director from publisher of the Specialist Group and will head the enlarged department. Colin Tough has been named as new-media editor-in-chief and will be responsible for co-ordinating the content of future developments. He will also have responsibility for developments in interactive TV.

IPC Magazines is expanding its new-media publishing department. Jonathan

Newby has been appointed as new-media publishing director from publisher

of the Specialist Group and will head the enlarged department. Colin

Tough has been named as new-media editor-in-chief and will be

responsible for co-ordinating the content of future developments. He

will also have responsibility for developments in interactive TV.



The Guardian and Observer’s display advertising department has promoted

Jane Davies to head of client sales. As part of her brief, she will be

responsible for developing new approaches to advertising in all client

sectors. Meanwhile, Guardian Newspapers has appointed Maria Tuck to the

newly created position of information technology director.



More O’Ferrall Adshel and J. C. Decaux have adopted a new generic term

for the category of back-illuminated roadside panels situated at eye-

level to traffic. The category, which encompasses panels on bus

shelters, together with free-standing structures, will now be known as

‘citylights’ and replaces the term, ‘six-sheet’. The term ‘citylights’

is already used in some overseas markets and is considered to be a more

accurate description than the current phrase, which can describe poor

quality, non-illuminated panels.



Cinema Advertising Association figures show that there were more than

36.5 million cinema admissions in the first quarter of 1996 - the

highest figure since 1975. The weekly average of 2.8 million admissions

represents a 31.4 per cent increase on last year’s figure and an 8 per

cent increase on 1994, when there was a record 124 million admissions.



Future Publishing’s Official UK PlayStation Magazine has recorded an

initial ABC figure of 41,925, making it the number one magazine in the

PlayStation magazine sector. Launched in November 1995, Official UK

PlayStation Magazine sells more than 60 per cent more copies than

Paragon Press’ Play, which declared an ABC of 25,424 for its first three

issues.



The Association of Publishing Agencies, which represents leading

customer magazine publishers, is launching a new trade ad campaign

featuring Maurice Saatchi. The campaign, which will run throughout the

summer, consists of testimonials from clients, including Roger Hymas of

Bupa and Charles Hunter-Pearse of Volvo, as well as Maurice Saatchi

himself.



More than four out of ten people believe that the quality of BBC

programmes has declined in the past few years, according to new research

from CIA MediaLab’s Sensor survey. The over-45s are the most likely to

agree that the quality of the BBC’s output has diminished, although more

than a third of 15- to 24-year-olds also agree. However, the BBC’s drama

output is considered to have improved.



Most in-flight advertisers prefer their ads to appear as early in the

flight as possible, with the presentation before the in-flight movie

ranked as the number one spot and just after take-off the second most

popular position. The Spafax Inflight Media advertising survey also

found that the news is the most popular programming environment - ranked

first by more than half of the respondents - while movies ranked second

overall. Only 26 per cent of advertisers would pay a premium rate for

exclusive advertisements within a break. Spafax surveyed 20 agencies

with total aggregate billings of more than dollars 11 billion.



The Securities and Investment Board has complained about the use of

advertorials in the magazine, Small Company Investor. As a result, the

title has suspended publication of its May issue and will not reappear

until 14 September while it tries to find a way around the problem. The

ads are a major source of revenue for the magazine, which could not

survive without them.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).