MEDIA: FOR THE RECORD

ITV has confirmed that Boddingtons is to be the sponsor for its new Fantasy World Cup show starring Frank Skinner and David Baddiel. The deal, Boddingtons’ first broadcast sponsorship, was negotiated by Carlton’s David Prosser and Andy Roberts at Motive, Boddingtons’ media agency. The show will be broadcast daily at 10.40pm throughout the World Cup.

ITV has confirmed that Boddingtons is to be the sponsor for its new

Fantasy World Cup show starring Frank Skinner and David Baddiel. The

deal, Boddingtons’ first broadcast sponsorship, was negotiated by

Carlton’s David Prosser and Andy Roberts at Motive, Boddingtons’ media

agency. The show will be broadcast daily at 10.40pm throughout the World

Cup.



Dennis Publishing’s news digest, the Week, celebrated its third

anniversary on 11 June and is poised to announce an ABC audit of around

40,000, of which 90 per cent are subscriptions. The title had 250

subscriptions when it launched in 1995.



Ideal Home’s editor-in-chief, Sally O’Sullivan, has announced her

resignation but has not revealed her future plans. O’Sullivan has helped

develop a number of IPC’s home-interest titles since she joined the

company in January 1996.



Velocity, the free-circulation weekly listings title published by

Chronos, has folded three months after launch as it was unable to win

sufficient advertising from pubs and clubs . The final edition of the

magazine - which had a free circulation of 70,000 - came out last

week.



BBC Homes & Antiques magazine has teamed up with the National Trust to

produce a cover-mounted CD for the magazine’s July issue that contains

classical music performed and recorded at National Trust properties

around the country.



The Suzy Lawton memorial award for the most promising trainee - set up

at CIA Medianetwork following Lawton’s death last year at the age of 27

- was given to Lisa Aitken, a planner/buyer at the agency.



AMRA, the regional sales house, has promoted Lisa Bourne from her

position of deputy managing director to managing director as the company

gears up for the launch of a series of initiatives to increase

cross-media activity among advertisers.



The ITV sales house, TSMS, has appointed John Pizzamiglio as marketing

manager. He joins from Creative Marketing Solutions where he was an

account director.



The Bristol-based outdoor contractor, Parkin Advertising, has formed an

alliance with Forte, a subsidiary of Granada Group, to erect 48- and

six-sheet ad panels on Little Chef restaurants and Travelodges.



In the Bus Advertising Creativity Awards, organised by the outdoor

advertising company, TDI, Yellow Pages scooped the Best Media award for

its clear branding and clever fit with the rest of its outdoor campaign.

The other winners were: London Zoo in the leisure category; Lynx in the

toiletries and cosmetics sector; Moschino for retail and fashion;

Nescafe for food and drink and Switch in the household/miscellaneous

section. Smirnoff won the best Megarear award.



Bass has used the regional sales house, the Word, to launch off-trade

sales of its World Cup-themed Hooper’s Hooch variety, Hoo La La. The

campaign was placed by BBJ Media services and will run across most of

the Word’s regional daily press newspaper clients.



The Independent Television Commission has published a standard minimum

size for super-imposed text in ads as part of revised rules on the use

of text in television commercials. The new rules measure text in terms

of television lines, with text 14 lines high being the preferred

height.



Corrections. Capital Radio was not part of the Digital One consortium as

reported in a news story in the 29 May edition of Campaign. Optimedia

was not the incumbent on the Club Med media account as reported in

Campaign last week.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).