Ogilvy and Mather has launched its media dependant, the Network, in the
Asia Pacific region. Opened simultaneously across 13 countries, the
Network claims to offer clients a total regional reach.
Future Publishing has closed Comedy Review after only five months due to
disappointing sales and ad revenue. Meanwhile, the independently
published comedy title, Deadpan, is being relaunched. In its second
incarnation, Deadpan will become a general entertainment magazine
focusing on TV and will relaunch within the next eight weeks.
Pearl and Dean is updating its famous identity with a new logo and
revamped theme tune. The relaunch is the final stage of a three-year
plan to revitalise the company in the UK and was initiated by its
managing director, Peter Howard-Williams.
Time Out magazine launches a pounds 100,000 summer campaign this month.
The six-week push, which breaks on 14 July, targets tourists and
Londoners. The campaign comprises 200 12-sheet posters around the West
End and tube stations. In addition, 150,000 maps of London will be
distributed. The advertising was created in-house with media buying by
An ad for Mars created by Mark Norcutt, Laurence Quinn and Matthew Allen
of Buckinghamshire College was the overall winner of the 1996 More
O’Ferrall Adshel Student Design awards. In other categories, the Clairol
Glints award was shared by the Buckinghamshire College students,
Charlotte Dovey, Richard Johnson and Daniel Colley. The Polygram
category, with a brief for the film Fargo, was won by Anthea Simpson
from Somerset CAT.
Practical Classics, the classic car magazine from the Emap Nationals
stable, is to merge with its sister title, Popular Classics. The change
takes effect from the August issue. Rob Croxall, publisher of Practical
Classics, said he hoped the merger would create the strongest title in
the classic car market.
Another national monthly football magazine, Action Replay, will launch
in time for the 1996/1997 season. The magazine will be published by
Independent Magazines, which already produces titles for four Premier
League clubs. It will have a cover price of pounds 2.70 and an initial
print run of 100,000.
Ryvita’s Crackerbread brand has renewed its solus contract with the
poster contractor, Maiden Outdoor, for another year. The brand first
used Maiden’s poster sites in a deal organised by the media and
marketing company, Cobbe Smith Terris. The poster sites were paid for on
the basis of any increase in sales resulting from the poster
Good Taste, an independently published food and drink magazine, will
launch in mid July. It will cost pounds 1.50 and be distributed through
food outlets and independent newsagents in the Tameside area in the
North-west. Initially it will publish quarterly and plans to increase
its frequency to monthly after Christmas.
TDI, the company that bought London Transport Advertising when it was
privatised, claims that revenues from transport media sales have
increased by more than a third in its first full year of ownership.
Total revenue increased by 43 per cent last year to pounds 34.5 million
and TDI predicts that 1996 revenues will hit pounds 50 million.
Swatch is sponsoring the Observer’s review of 100 years of the Olympic
Games. The full-colour supplement, which includes poster-sized colour
photographs, will appear on 14 July alongside a second pull-out preview
of the games. It is being supported by a national radio advertising
campaign through St Luke’s.