MEDIA: FOR THE RECORD

IPC has revealed that its new glossy homes magazine, provisionally titled Project Rose, will be called Living etc and go on sale on 6 March. The magazine will cost pounds 2.40 and is aimed at 25- to 35-year-old women. Described by its editor-in-chief, Sally O’Sullivan, as ’fresh, modern and now’, Living etc hopes to gain a settledown circulation between 100,000 and 150,000. Sarah Bravo, deputy editor of Ideal Home, will edit the new title, which will be supported by an advertising campaign created in-house.

IPC has revealed that its new glossy homes magazine, provisionally

titled Project Rose, will be called Living etc and go on sale on 6

March. The magazine will cost pounds 2.40 and is aimed at 25- to

35-year-old women. Described by its editor-in-chief, Sally O’Sullivan,

as ’fresh, modern and now’, Living etc hopes to gain a settledown

circulation between 100,000 and 150,000. Sarah Bravo, deputy editor of

Ideal Home, will edit the new title, which will be supported by an

advertising campaign created in-house.



The Guardian Media Group has teamed up with the Dutch production

company, Endemol Entertainment, to create a new production and

distribution joint venture through GMG’s TV production arm, Broadcast

Communications. Endemol will use Broadcast Communications for all its UK

TV production, and GMG will gain access to Endemol’s international

distribution network. Bob Phillis, chairman of Broadcast Communications,

will become chairman of the restructured company, and Endemol’s

chairman, John de Mol, will join Broadcast Communications’ board.



The two new heads of the Outdoor Advertising Association are the former

Tory MP, Matthew Carrington, and the former Express Newspapers research

and development director, Iain McLellan.



The Sports Illustrated Swimsuit Issue, a US publishing institution, is

to be launched in the UK this spring. Highbury House Communications has

been granted a licence to publish the annual issue, which features the

world’s top models in swimsuits. Published on 2 April, the UK issue will

cost pounds 2.95.



Country Music Television is to shut down across Europe from 31 March

after suffering annual losses of dollars 10 million over the past two

years. Staff in CMT’s UK office will be made redundant. A review

suggests that CMT’s output should be replaced by branded programming

blocks distributed by cable, and distribution of these is now in

development.



The Independent Television Commission has announced that Channel 4 is to

pay out pounds 89.9 million to Channel 3 licensees, as required under

the 1990 Broadcasting Act, which states that if Channel 4’s revenue

exceeds 14 per cent of the total TV qualifying revenues (ITV, Channels 4

and 5 and S4C), 50 per cent of the surplus is paid to Channel 3

licensees.



Capital Radio has launched an online recruitment service in conjunction

with PeopleBank. JobFinder, available on CapitalFM.co.uk/JobFinder,

complements the station’s existing service which allows employers to

advertise a job vacancy through daily on-air slots. Job seekers can

register their CV in confidence and search for jobs by sector, location

and salary.



Northcliffe Newspapers has appointed a main board director to lead a

drive into electronic publishing. Steve Batch, managing director of

Northcliffe Electronic Publishing, has been at Northcliffe for 14 years,

and is a former president of the Newspaper Society.



Zenith Media has been awarded the Music and Video Club business by

Kingfisher, which is set to spend in the region of pounds 3 million on

television and radio advertising this year. The account was previously

held by Roose & Partners.



The auction for Melody Radio has turned into a two-horse race between

Scottish Radio and Emap. Chrysalis, which was hotly tipped to win the

pounds 20 million station, was outbid in a competition which is believed

to have pushed the Hanson-owned Melody’s price up to pounds 25 million.

Analysts predict that the final price could top pounds 30 million, and

that the winner will have to ’pay through the nose’.



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