MEDIA: FOR THE RECORD

The Mirror Group and the regional newspaper group, Trinity, have called off talks about a pounds 1.3 billion newspaper merger. Reports suggest that Trinity was unhappy with speculation that the Mirror Group board was divided and that a management buyout had been contemplated by Mirror Group’s chief executive, David Montgomery. Other sources say that the main issue was price.

The Mirror Group and the regional newspaper group, Trinity, have

called off talks about a pounds 1.3 billion newspaper merger. Reports

suggest that Trinity was unhappy with speculation that the Mirror Group

board was divided and that a management buyout had been contemplated by

Mirror Group’s chief executive, David Montgomery. Other sources say that

the main issue was price.



VirginNet has teamed up with News International Internet Publishing to

sponsor The Times online travel pages. Visitors to The Times and Sunday

Times sites will be able to access VirginNet’s travel guides, flights

and hotel-finder in a series of links on The Times’s website. The

sponsorship runs for 12 months.



Andrew Neil, the former Sunday Times editor, has signed up for a daily

slot on the Talk Radio breakfast show, providing editorial comment on

the day’s issues. Mystic Meg will also feature on the show.



London News Radio has appointed John Simons, the former programming

director of Talk Radio, in the same role. Simons has recently been in

dispute with Talk’s new owner, Kelvin MacKenzie, over his severance.



Time Out has given its media task back to Total Media after a spell at

Motive Communications. The pounds 500,000 media planning and buying

business, which was handled by Total between 1991 and 1997, has been won

back by the agency from Motive after a review.



A new media independent launches this week targeting small to

medium-sized clients. Mediawise is being launched by Mike Gill, the

former media director of Camp Chipperfield Hill Murray, with Mark

Anderson and Ken Jamie. The start-up is claiming launch billings of

pounds 11 million, including media clients from Camp Chipperfield Hill

Murray such as Coutts Bank and the London Stock Exchange.



Johnson & Johnson’s skincare range, Clean & Clear, has signed up as

sponsor of Crush, a girl’s lifestyle show on the youth channel, Rapture.

The deal is J&J’s first venture into TV sponsorship and includes

sponsorship credits, competitions, research and a website presence.



Heart 106.2 and Channel 5 have joined forces to create the Channel 5

Drive Time Cash Call, a competition and sponsorship package to feature

in David Jensen’s afternoon radio show. The deal, put together by Walker

Media, will centre around a daily cash contest, encouraging Heart

listeners to watch Channel 5 in the evening and then tune into the

station the following day to answer a programme-related question.



Guy Cheston, the managing director of the airport advertising sales

contractor, Sky Sites UK, is moving to its French sister company, AP

Systemes, as director general. Cheston will be based in Paris and will

oversee AP Systemes’ advertising sales contracts with more than 80

airports in France, Spain, Portugal and Poland.



M, the National Magazine Company’s lifestyle title for parents, is

giving away a bottle of Sanatogen vitamins to every reader in its next

issue. The bottles of Children’s Sanatogen Chewable Vitamins are bagged

to the February/March issue of the magazine, which has gone

bi-monthly.



Haymarket Customer Magazines is to launch a new magazine for EASDAQ, the

pan-European stock market for high growth and technology companies.

Prospectus Europe will be an A3 magazine distributed to around 10,000

institutional banking, investment banking and financial professionals.

Launching in February, it will be published three times this year and

will go quarterly from 2000.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).