MEDIA: FOR THE RECORD

Channel 4’s payments to the ITV companies under the controversial funding formula are to be slashed in 1998 and again in 1999. Channel 4’s reprieve was signalled by the Government last week, when Lord Inglewood, the broadcasting minister, said that the intention was to cut the payments altogether by 1999.

Channel 4’s payments to the ITV companies under the controversial

funding formula are to be slashed in 1998 and again in 1999. Channel 4’s

reprieve was signalled by the Government last week, when Lord Inglewood,

the broadcasting minister, said that the intention was to cut the

payments altogether by 1999.



BSkyB has made a swoop on continental Europe, attempting to take a 25

per cent stake in the German pay-TV channel, Premiere. BSkyB is now

seeking approval for its move by Premiere’s other shareholders. The

channel has around 1.1 million subscribers via cable and satellite

distribution.



More O’Ferrall has announced a 58 per cent increase in pre-tax profits

to pounds 15 million for the year to the end of December 1995. The

results have been spurred by the growth in the Adshel brand, the bus-

shelter poster product, which increased its ad revenue by 33 per cent to

pounds 42.4 million over the period. Vincent Slevin, the managing

director of MOFA, said that the figures made Adshel the third-fastest

growing UK media brand, behind Classic FM and Nickelodeon.



On 20 March, Time Out will carry a free 52-page full-colour guide to

Paris. The supplement will have a 500,000 print run and carry more than

25 pages of advertising. It will be distributed free to passengers at

the Eurostar terminal at Waterloo and inserted into Time Out New York.

It will also be distributed in Paris.



Live TV is hoping to steal some of Sky’s thunder over the Frank

Bruno/Mike Tyson fight this weekend by re-enacting the WBC Heavyweight

title match and screening it almost simultaneously. Live has lined up

the boxers, Terry Dixon and Damien Caesar, to play the parts of Bruno

and Tyson. Their re-enactment of the real fight will be relayed to

viewers instantaneously.



Virgin Radio has launched on to the Internet. The site, at

www.virginradio.co.uk, features a permanent live radio feed making the

station available to Internet users with the appropriate audio hardware.

Other attractions include sharing a virtual drink with the chief

executive, David Campbell (pictured) and the DJ, Richard Skinner, a

‘Rock Around the World’ trivia quiz and an exclusive, downloadable

version of Oasis’s Wonderwall. Campbell said: ‘We wanted to find a way

of making the station more tangible.’



GWR, the new majority owner of London News Radio, has announced that

from 1 April the national advertising sales for its two stations will be

handled by Media Sales and Marketing. The incumbent, Katz Radio Sales,

has been given notice by Reuters, the present owner.



MTV’s new youth magazine, Blah, Blah, Blah, launches this week with

plans to roll out local language versions to other European markets. The

magazine’s editorial will be split, with around two-thirds music related

and a third focusing on lifestyle features. The title will have a print

run of 120,000, a cover price of pounds 2.50 and a target market of 18-

to 25-year-olds.



Forward Publishing has won the contract to publish the Tesco Clubcard

magazine, due to launch in May. The magazine will be produced in five

separate versions to target five demographic types: students, younger

people without children, people with families, older people with

children, and pensioners. It will be mailed directly to the three

million holders of the Tesco Clubcard.



Motive has poached Steve Pople from Burkitt Edwards Martin. Pople will

take up his new role as TV manager on the NatWest account next Monday.

Sarah Nichols, who held the job previously, is taking a sabbatical.



News International has secured four more regional print sites for the

News of the World in a bid to increase pagination and use of colour. The

new deal, with the Northcliffe Newspaper Group, means copies will be now

be printed in Aberdeen, Bristol, Derby and Leicester.



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