Channel 4’s payments to the ITV companies under the controversial
funding formula are to be slashed in 1998 and again in 1999. Channel 4’s
reprieve was signalled by the Government last week, when Lord Inglewood,
the broadcasting minister, said that the intention was to cut the
payments altogether by 1999.
BSkyB has made a swoop on continental Europe, attempting to take a 25
per cent stake in the German pay-TV channel, Premiere. BSkyB is now
seeking approval for its move by Premiere’s other shareholders. The
channel has around 1.1 million subscribers via cable and satellite
More O’Ferrall has announced a 58 per cent increase in pre-tax profits
to pounds 15 million for the year to the end of December 1995. The
results have been spurred by the growth in the Adshel brand, the bus-
shelter poster product, which increased its ad revenue by 33 per cent to
pounds 42.4 million over the period. Vincent Slevin, the managing
director of MOFA, said that the figures made Adshel the third-fastest
growing UK media brand, behind Classic FM and Nickelodeon.
On 20 March, Time Out will carry a free 52-page full-colour guide to
Paris. The supplement will have a 500,000 print run and carry more than
25 pages of advertising. It will be distributed free to passengers at
the Eurostar terminal at Waterloo and inserted into Time Out New York.
It will also be distributed in Paris.
Live TV is hoping to steal some of Sky’s thunder over the Frank
Bruno/Mike Tyson fight this weekend by re-enacting the WBC Heavyweight
title match and screening it almost simultaneously. Live has lined up
the boxers, Terry Dixon and Damien Caesar, to play the parts of Bruno
and Tyson. Their re-enactment of the real fight will be relayed to
Virgin Radio has launched on to the Internet. The site, at
www.virginradio.co.uk, features a permanent live radio feed making the
station available to Internet users with the appropriate audio hardware.
Other attractions include sharing a virtual drink with the chief
executive, David Campbell (pictured) and the DJ, Richard Skinner, a
‘Rock Around the World’ trivia quiz and an exclusive, downloadable
version of Oasis’s Wonderwall. Campbell said: ‘We wanted to find a way
of making the station more tangible.’
GWR, the new majority owner of London News Radio, has announced that
from 1 April the national advertising sales for its two stations will be
handled by Media Sales and Marketing. The incumbent, Katz Radio Sales,
has been given notice by Reuters, the present owner.
MTV’s new youth magazine, Blah, Blah, Blah, launches this week with
plans to roll out local language versions to other European markets. The
magazine’s editorial will be split, with around two-thirds music related
and a third focusing on lifestyle features. The title will have a print
run of 120,000, a cover price of pounds 2.50 and a target market of 18-
Forward Publishing has won the contract to publish the Tesco Clubcard
magazine, due to launch in May. The magazine will be produced in five
separate versions to target five demographic types: students, younger
people without children, people with families, older people with
children, and pensioners. It will be mailed directly to the three
million holders of the Tesco Clubcard.
Motive has poached Steve Pople from Burkitt Edwards Martin. Pople will
take up his new role as TV manager on the NatWest account next Monday.
Sarah Nichols, who held the job previously, is taking a sabbatical.
News International has secured four more regional print sites for the
News of the World in a bid to increase pagination and use of colour. The
new deal, with the Northcliffe Newspaper Group, means copies will be now
be printed in Aberdeen, Bristol, Derby and Leicester.