MEDIA: For the record

The Daily Mail has broken the two million circulation barrier for the first time in 16 years, according to the latest official ABCs to the end of January. The Mail’s circulation rose by almost 4 per cent on the previous month to 2.065 million, compared with a fall of almost 2 per cent to 1.265 million for the revamped Daily Express.

The Daily Mail has broken the two million circulation barrier for the

first time in 16 years, according to the latest official ABCs to the end

of January. The Mail’s circulation rose by almost 4 per cent on the

previous month to 2.065 million, compared with a fall of almost 2 per

cent to 1.265 million for the revamped Daily Express.



London Radio Services, which operates London News Radio and News Talk,

has been bought by a new company, London News Radio Limited (LNRL),

comprising a raft of media groups. The GWR Group has taken a 31 per cent

stake in the new company, ITN has acquired 29 per cent, DMG Radio London

(a subsidiary of the Daily Mail and General Trust) 20 per cent and the

parent company, Reuters, holds 20 per cent. GWR’s chief executive, Ralph

Bernard, becomes chairman of the company.



Cosmopolitan is launching a bonus card with its March issue, offering

readers a range of discounts with a number of leading retailers. Four

pages will contain exclusive offers to card holders. In Wear, Office

Shoes, Stefanel, Knickerbox, Molton Brown and Morgan are just some of

the companies offering discounts of up to 20 per cent. Each month a new

range of special offers and discounts will be promoted in the magazine.



The latest Jicmars (Joint Industry Committee of Medical Advertisers for

Readership Survey) reveals that Pulse has extended its lead as the most

read weekly magazine for doctors. The Miller Freeman title has widened

the circulation gap over its closest weekly competitor, Haymarket’s

General Practitioner, by 5 per cent. The full-year survey of medical

magazines this week revealed that 77 per cent of doctors read Pulse, up

from 74 per cent in 1994. Seventy two per cent of doctors read GP last

year.



Changes in the ad industry’s attitude to radio as an advertising medium

are the main driving force behind the growth of radio, a new report from

the Radio Advertising Bureau says. The ‘Changes Report’ details the

findings of several major studies tracking the improvement in attitudes

to radio over the past three years. It shows that customers’ attitudes

have improved dramatically. The ‘Changes Report’ is available from the

RAB by telephoning 0171-636 5858.



Blow, the cutting-edge style magazine, has been redesigned and has

secured national distribution through W. H. Smith for the first time.

The new look includes a die-cut cover and does away with one-sided

photocopied pages and black plastic binding in favour of a glossier,

perfect-bound layout.



A new 24-hour weather channel will launch in the spring, bringing local,

regional, national and international weather-related information to more

than 1.5 million cable homes in the UK. The venture is backed by

Pelmorex (the provider of three similar weather services in Canada and

France) and the Birmingham-based the Weather Department, which supplies

weather programming to 13 independent TV stations.



The former Daily Mirror editor, Mike Molloy, is preparing to relaunch

Punch magazine this autumn. Molloy and his business partner, Mike

Aalders, and his company, Open Counties, bought the name from United

Newspapers. It is unclear whether the title will be published weekly,

fortnightly or monthly.



Premier Radio, the Christian radio station, has signed a sponsorship

deal with the Essex-based Christian conference centre, Mulberry House.

The sponsorship of Premier’s telephone and advice service, Lifeline,

will run for a year and include regular programme features and trailers

throughout the day.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).