Maiden Outdoor has bought three regional poster contractors. After
buying a substantial part of Metro Scotland, Maiden has acquired ACS,
which operates in the Midlands and Yorkshire, and Billboard, which has
holdings in Manchester and the North-west. Maiden has also signed
marketing agreements with Yorkshire’s CFD Billboards and Rochester.
Holland & Barrett is launching a paid-for magazine, Healthy, to be sold
in its 420 stores across the UK. The magazine will cost 75p and include
coupons offering customers over 35p worth of savings. Produced by River
Publishing, the bi-monthly magazine will take ads for products not sold
instore as long as they are non-competitive.
Alan Morgan, publisher of the IPC-owned Link House Motoring Group, is
leaving the company and will be replaced by Nigel Fryatt, executive
editor of the group.
KFC and Burton’s Jammie Dodgers have teamed up with Cartoon Network for
two new promotional campaigns. KFC is giving away Wacky Races figurines
with every Wacky Races children’s meal, and is promoting the offer
on-air. Jammie Dodgers is promoting Wacky Races on-pack and
Dennis Publishing’s Maxim has appointed Seth Hawthorne as advertising
controller. He was previously ad director of the National Magazine
Company’s women’s glossy, Company. Maxim’s group ad sales director,
Annette Burns, said: ’Maxim has grown its circulation dramatically in
the UK in the last 18 months, as well as establishing itself as a major
international brand. Our plan is to increase our advertising
The Media Shop Scotland has been appointed to handle the media planning
and buying for the Braehead shopping and leisure centre. The
centre,which opens in September, will be one of the biggest in the
Opus, the sales operation which sells across GWR’s regional stations and
Classic FM, is creating a new strategic sales planning unit. It will be
led by David Roberts from GWR and Fraser Heaviside from Classic FM.
BBC Worldwide has appointed Helen Wallace as editor of BBC Music
Magazine. She steps up from the deputy editor’s post and fills the gap
left by Graeme Kay.
Emap Elan’s glossy women’s title, New Woman, is unleashing a new outdoor
advertising campaign, created and produced by Explosive. The campaign,
bought by BMP OMD, is headlined: ’You can’t put a new woman down.’ Two
executions show a woman ignoring two major life events - sex and
marriage - in favour of the latest issue of the magazine. The posters
will run in six major cities from 19 April.
The Publicity Club of London has awarded Sir George Bull, chairman of
the Advertising Association and of Sainsbury’s, the Publicity Club of
London cup. This title is given to a person ’whose performance in
advertising and marketing during the previous 12 months deserves the
most honoured recognition’.
The regional newspaper sales house, Amra, has negotiated a sponsorship
deal with the Army through MediaVest for a Rugby Union World Cup 1999
free supplement to be published by The Western Mail and Echo. Ford will
sponsor the supplement’s fixtures chart.
BT has teamed up with Virgin Radio to run a pounds 100,000 cash giveaway
on the Chris Evans Breakfast Show. The deal gives Virgin Radio a
presence in 30,000 kiosks, while BT payphones will be promoted on-air
with the line: ’BT payphones can change your life.’
The contract publisher, Ultima Publishing, is to launch its first wholly
owned title, a monthly glossy, Docklands & City magazine. The first
issue is to be published on 16 April with a controlled distribution of