MEDIA: FOR THE RECORD

Maiden Outdoor has bought three regional poster contractors. After buying a substantial part of Metro Scotland, Maiden has acquired ACS, which operates in the Midlands and Yorkshire, and Billboard, which has holdings in Manchester and the North-west. Maiden has also signed marketing agreements with Yorkshire’s CFD Billboards and Rochester.

Maiden Outdoor has bought three regional poster contractors. After

buying a substantial part of Metro Scotland, Maiden has acquired ACS,

which operates in the Midlands and Yorkshire, and Billboard, which has

holdings in Manchester and the North-west. Maiden has also signed

marketing agreements with Yorkshire’s CFD Billboards and Rochester.



Holland & Barrett is launching a paid-for magazine, Healthy, to be sold

in its 420 stores across the UK. The magazine will cost 75p and include

coupons offering customers over 35p worth of savings. Produced by River

Publishing, the bi-monthly magazine will take ads for products not sold

instore as long as they are non-competitive.



Alan Morgan, publisher of the IPC-owned Link House Motoring Group, is

leaving the company and will be replaced by Nigel Fryatt, executive

editor of the group.



KFC and Burton’s Jammie Dodgers have teamed up with Cartoon Network for

two new promotional campaigns. KFC is giving away Wacky Races figurines

with every Wacky Races children’s meal, and is promoting the offer

on-air. Jammie Dodgers is promoting Wacky Races on-pack and

on-screen.



Dennis Publishing’s Maxim has appointed Seth Hawthorne as advertising

controller. He was previously ad director of the National Magazine

Company’s women’s glossy, Company. Maxim’s group ad sales director,

Annette Burns, said: ’Maxim has grown its circulation dramatically in

the UK in the last 18 months, as well as establishing itself as a major

international brand. Our plan is to increase our advertising

revenue.’



The Media Shop Scotland has been appointed to handle the media planning

and buying for the Braehead shopping and leisure centre. The

centre,which opens in September, will be one of the biggest in the

country.



Opus, the sales operation which sells across GWR’s regional stations and

Classic FM, is creating a new strategic sales planning unit. It will be

led by David Roberts from GWR and Fraser Heaviside from Classic FM.



BBC Worldwide has appointed Helen Wallace as editor of BBC Music

Magazine. She steps up from the deputy editor’s post and fills the gap

left by Graeme Kay.



Emap Elan’s glossy women’s title, New Woman, is unleashing a new outdoor

advertising campaign, created and produced by Explosive. The campaign,

bought by BMP OMD, is headlined: ’You can’t put a new woman down.’ Two

executions show a woman ignoring two major life events - sex and

marriage - in favour of the latest issue of the magazine. The posters

will run in six major cities from 19 April.



The Publicity Club of London has awarded Sir George Bull, chairman of

the Advertising Association and of Sainsbury’s, the Publicity Club of

London cup. This title is given to a person ’whose performance in

advertising and marketing during the previous 12 months deserves the

most honoured recognition’.



The regional newspaper sales house, Amra, has negotiated a sponsorship

deal with the Army through MediaVest for a Rugby Union World Cup 1999

free supplement to be published by The Western Mail and Echo. Ford will

sponsor the supplement’s fixtures chart.



BT has teamed up with Virgin Radio to run a pounds 100,000 cash giveaway

on the Chris Evans Breakfast Show. The deal gives Virgin Radio a

presence in 30,000 kiosks, while BT payphones will be promoted on-air

with the line: ’BT payphones can change your life.’



The contract publisher, Ultima Publishing, is to launch its first wholly

owned title, a monthly glossy, Docklands & City magazine. The first

issue is to be published on 16 April with a controlled distribution of

30,000.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).