MEDIA: FOR THE RECORD

Dennis Publishing is gearing up for a number of magazine launches that will span the consumer and business markets. A woman’s glossy, computer- related titles, an Internet launch and a couple of customer magazines are being considered. The projects are currently in research and a decision is expected shortly on the timing of the various launches.

Dennis Publishing is gearing up for a number of magazine launches that

will span the consumer and business markets. A woman’s glossy, computer-

related titles, an Internet launch and a couple of customer magazines

are being considered. The projects are currently in research and a

decision is expected shortly on the timing of the various launches.



Capital Radio has announced pre-tax profits up 23 per cent to pounds

15.6 million for the half year to 31 March. National ad revenues

increased by 29 per cent over the same period last year, reflecting

radio’s success in driving its share of total display ad expenditure

from 2.8 per cent in 1992 to 4.3 per cent in 1995.



Charles Allen, the chief executive of Granada Group and chairman of

Granada Media Group, is to take over as GMTV’s new chairman when Nigel

Walmsley completes his two-year term of office on 31 May. Walmsley, the

chairman of Carlton UK Television, will remain as a director of the

board.



Midland Independent Newspapers has appointed Denise West as group

marketing manager. West joins from Scotsman Newspapers where she is

promotions manager. West will report to Mark Hollinshead, the group

marketing director.



Classic FM is said to be eyeing a stockmarket flotation and its chief

executive, John Spearman, is understood to be preparing to take on a new

role at the station in the summer. Spearman will switch to concentrating

on expanding the station’s activities in other countries.



Channel 4 has agreed to fund an additional Barb panel classification

covering light viewers - the first such classification to be made

available by a broadcaster. The new classification, available from July,

will enable agencies to plan and buy light commercial TV viewers for the

first time.



The Mail on Sunday’s magazine, You, this week launches its second

standalone title for sale at newsagents. You Complete Summer is a 124-

page glossy magazine featuring health, beauty and food ideas. It went on

sale on Thursday 16 May at pounds 1.95. A coupon promotion running in

You for three weeks offers readers the chance to get 25p off the normal

retail price.



Tara Television, the planned cable channel broadcasting programming from

the Irish TV station, RTE’s, programming library, is preparing for a

summer launch, broadcasting from midday to midnight every day. The

channel’s audience will be drawn mainly from the six million Irish

expats living in the UK and programming will cover drama, soaps, chat

shows and comedy.



The poster contractor, Maiden Outdoor, has taken on the marketing of

PosterSwitch, a new breed of six-sheet posters. The PosterSwitch sites

can show up to four ads on the same illuminated panel using a scrolling

mechanism. There are currently 120 PosterSwitch sites, mainly at

motorway service stations and shopping centres.



Channel 4 has reported a 13.6 per cent rise in turnover for 1995 up to

pounds 464 million. After a 29 per cent increase in the payment to ITV

under the funding formula to pounds 74 million, up from pounds 57.3

million in 1994, net profit before tax increased to pounds 54.1 million,

up from pounds 26.3 million last time. Sir Michael Bishop, Channel 4’s

chairman, commented: ‘The Government’s proposal to cap the reserve is

helpful and may add up to pounds 17 million per annum to spend on

programmes.’



IPC Magazines has promoted two associate publishers in its Specialist

Group to the role of publisher. Robert Tame becomes publisher of the

Music Group’s Loaded, and Linda Swidenbank moves up to publisher for the

gardening and photographic titles. Tame joined the group in 1990 as a

marketing executive and was appointed associate publisher in 1995 after

working on the launch of Loaded in 1994 and Muzik last year.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).