MEDIA: FOR THE RECORD

Taylor Nelson AGB has launched a TV audience measurement system that can monitor digital TV broadcasts. The new PictureMatching TV PeopleMeter will be able to track viewing of the greater number of TV channels which will come with digital compression. It will monitor the picture being displayed on screen, thereby overcoming the problem of channels ‘time- sharing’ on cable systems.

Taylor Nelson AGB has launched a TV audience measurement system that can

monitor digital TV broadcasts. The new PictureMatching TV PeopleMeter

will be able to track viewing of the greater number of TV channels which

will come with digital compression. It will monitor the picture being

displayed on screen, thereby overcoming the problem of channels ‘time-

sharing’ on cable systems.



IMP is beefing up its in-house multi-media service and kicking off a

drive to expand its client base beyond the DMB&B Group. Bill Faust, who

joins as director of multimedia sales, was formerly the director of

international business development at Yorkshire International Thomson

Multimedia, a joint venture between Yorkshire Television and

International Thomson Publishing.



Advertisers involved in motor sports and related sponsorship will now be

able to monitor audience levels and the number of commercial messages

they get via television coverage through a new service, RAC Motor Sport

Association Guide. The guide, produced by Sponsorship Information

Services, will allow sponsors to evaluate their sponsorships as well as

identify new opportunities.



Laser Satellite and Cable Sales has hired James Wildman from GMTV as the

sales controller. At the same time, Granada Sky Broadcasting, the

company whose channels the Laser Satellite and Cable Sales team will be

selling, has taken on Ann Cook as director of marketing. Cook was

previously head of marketing and publicity at the cable company, TCC.



Gruner and Jahr’s Best magazine has introduced a series of personnel

changes in its advertising department. The ad controller, Linda Hewitt,

has resigned her post and is being replaced by Annette Burns, the former

ad manager. Meanwhile, Rebecca Hobbs has been promoted to advertising

manager from ad executive.



The Weather Network, the 24-hour cable TV weather service, is to launch

on 2 June. The channel will provide round the clock weather forecasts as

well as localised weather, lifestyle and environment programming. The

channel will carry advertising, the details of which are still being

ironed out.



TSMS, the ITV sales house whose clients include Meridian and Anglia

Television, has appointed Susan Christoforou, formerly an account

manager at Virgin Radio, as marketing manager in the TSMS fmcg group.



The IPC Magazines specialist group has sold Classic Cars to Emap

National Publications, marking the end of the publisher’s involvement

with motoring magazines. Linda Lancaster-Gaye, the managing director of

the specialist group, said the title was sold because it no longer

fitted into the company’s portfolio of 71 magazines. Emap National will

publish Classic Cars from July. No redundancies are scheduled.



The UK’s first national daily sports paper, Sport First, is set to

launch on 6 June to coincide with the start of the Euro ’96 football

tournament. Published by Parliamentary Communications, which produces

the Church of England newspaper, Sport First has a target circulation

of 100,000 daily sales. It will be edited by Bob Harris, a former Sunday

Mirror sports editor.



Mirror Group Newspapers and Independent Newspapers, the two major

shareholders in the Independent and the Independent on Sunday, are to

increase their stakes from around 43 per cent to more than 46 per cent

each after agreeing to a pounds 23 million rights issue. At the same

time, the Mirror Group Newspapers’ circulation director, Dennis Jared,

has left the company. He will be replaced by Wally Cowley, the

circulation sales director of the Evening Standard.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).