Six ITV companies are to plough pounds 100 million over five years into
an initiative to develop British films. The move is designed to match
the success of Channel 4 in recent years in its backing of hits such as
Four Weddings and a Funeral. Carlton, United News and Media, Yorkshire
Tyne Tees, HTV, Granada and STV are all supporting the initiative, which
will give the ITV network the opportunity to broadcast the films on
terrestrial TV and is expected to help boost audiences and ad revenue
over the coming years.
TSMS, the ITV airtime sales house, is launching a marketing campaign for
the HTV region. The campaign, which is based around a series of
postcards each focusing on a different aspect of the HTV region, is
designed to improve advertisers’ and agencies’ knowledge of the ITV
station. The campaign will run for 14 weeks and will be mailed to 4,000
advertising and agency personnel with TV-buying responsibilities.
The British Business Press is rebranding itself as the Business
Information Publishers in a bid to reflect the way that business
magazine publishing is changing to include online services, events,
directories and database marketing. The decision was approved at a
special meeting of the Periodical Publishers Association last week.
Steve Pollack, who has spent the past four years leading J. Walter
Thompson’s media operation in Athens, has returned to the agency’s
European base in London to oversee the De Beers business. Pollack moved
to Spot Thompson in Athens in 1992, having worked in JWT’s London media
department for ten years.
Scottish Television is poised to launch an interactive TV service for
viewers in Scotland. The initiative, which claims to be the first
nationwide interactive TV service in the world, will be unveiled this
week by Scottish TV’s chairman, Gus Macdonald. It is designed to allow
viewers to interact with a TV quiz. The service will offer new
interactive opportunities for advertisers.
The publishing and leisure giant, Pearson, is understood to have
appointed a headhunter to search for a new chief executive. The new
recruit will replace Frank Barlow, who is due to retire shortly. The
search comes amid speculation that the company is planning to demerge
its TV business - which makes programmes such as Neighbours and the Bill
- into an independent quoted business.
VNU Business Publications is launching a monthly magazine called
Business Computer World in September. The product is the result of six
months’ research into the PC publishing market and will address IT
decision-makers and the growing number of decision-makers in user
departments. It will be distributed on a controlled-circulation basis
from 30 September.
Fox Publishing and Eurosport, the pan-European cable and satellite
sports channel, have joined forces to publish a guide to the Olympic
Games in Atlanta. Entitled Olympics 96, the magazine offers an event-by-
event guide to all the competitions and the likely results. It appears
in English and German and costs pounds 3.50.
Conde Nast has promoted Maria Parviz to the role of advertising director
of GQ. Parviz joins the senior sales management team, which includes the
publishing director, Peter Stuart, and the associate publisher, Tony
Long. Before joining GQ in 1993, Parviz spent 12 years in agencies,
including Holmes Knight Ritchie, TBWA and Eurospace. The GQ team is
currently working on a series of marketing, advertising and promotional
projects to aid the magazine’s expansion.