MEDIA: FOR THE RECORD

Six ITV companies are to plough pounds 100 million over five years into an initiative to develop British films. The move is designed to match the success of Channel 4 in recent years in its backing of hits such as Four Weddings and a Funeral. Carlton, United News and Media, Yorkshire Tyne Tees, HTV, Granada and STV are all supporting the initiative, which will give the ITV network the opportunity to broadcast the films on terrestrial TV and is expected to help boost audiences and ad revenue over the coming years.

Six ITV companies are to plough pounds 100 million over five years into

an initiative to develop British films. The move is designed to match

the success of Channel 4 in recent years in its backing of hits such as

Four Weddings and a Funeral. Carlton, United News and Media, Yorkshire

Tyne Tees, HTV, Granada and STV are all supporting the initiative, which

will give the ITV network the opportunity to broadcast the films on

terrestrial TV and is expected to help boost audiences and ad revenue

over the coming years.



TSMS, the ITV airtime sales house, is launching a marketing campaign for

the HTV region. The campaign, which is based around a series of

postcards each focusing on a different aspect of the HTV region, is

designed to improve advertisers’ and agencies’ knowledge of the ITV

station. The campaign will run for 14 weeks and will be mailed to 4,000

advertising and agency personnel with TV-buying responsibilities.



The British Business Press is rebranding itself as the Business

Information Publishers in a bid to reflect the way that business

magazine publishing is changing to include online services, events,

directories and database marketing. The decision was approved at a

special meeting of the Periodical Publishers Association last week.



Steve Pollack, who has spent the past four years leading J. Walter

Thompson’s media operation in Athens, has returned to the agency’s

European base in London to oversee the De Beers business. Pollack moved

to Spot Thompson in Athens in 1992, having worked in JWT’s London media

department for ten years.



Scottish Television is poised to launch an interactive TV service for

viewers in Scotland. The initiative, which claims to be the first

nationwide interactive TV service in the world, will be unveiled this

week by Scottish TV’s chairman, Gus Macdonald. It is designed to allow

viewers to interact with a TV quiz. The service will offer new

interactive opportunities for advertisers.



The publishing and leisure giant, Pearson, is understood to have

appointed a headhunter to search for a new chief executive. The new

recruit will replace Frank Barlow, who is due to retire shortly. The

search comes amid speculation that the company is planning to demerge

its TV business - which makes programmes such as Neighbours and the Bill

- into an independent quoted business.



VNU Business Publications is launching a monthly magazine called

Business Computer World in September. The product is the result of six

months’ research into the PC publishing market and will address IT

decision-makers and the growing number of decision-makers in user

departments. It will be distributed on a controlled-circulation basis

from 30 September.



Fox Publishing and Eurosport, the pan-European cable and satellite

sports channel, have joined forces to publish a guide to the Olympic

Games in Atlanta. Entitled Olympics 96, the magazine offers an event-by-

event guide to all the competitions and the likely results. It appears

in English and German and costs pounds 3.50.



Conde Nast has promoted Maria Parviz to the role of advertising director

of GQ. Parviz joins the senior sales management team, which includes the

publishing director, Peter Stuart, and the associate publisher, Tony

Long. Before joining GQ in 1993, Parviz spent 12 years in agencies,

including Holmes Knight Ritchie, TBWA and Eurospace. The GQ team is

currently working on a series of marketing, advertising and promotional

projects to aid the magazine’s expansion.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).