MEDIA: FOR THE RECORD

Mirror Group Newspapers has raised the price of the Daily Mirror by 2p to 30p to offset higher newsprint costs, while News International has increased the price of the Sun by 2p to 27p. Mirror Group last week unveiled a 3 per cent pre-tax profit rise to pounds 87.2 million on a turnover of pounds 512 million for the year to 31 December.

Mirror Group Newspapers has raised the price of the Daily Mirror by 2p

to 30p to offset higher newsprint costs, while News International has

increased the price of the Sun by 2p to 27p. Mirror Group last week

unveiled a 3 per cent pre-tax profit rise to pounds 87.2 million on a

turnover of pounds 512 million for the year to 31 December.



CNBC, the recently launched global business channel, has signed up to

the Sky Multi-Channels package. Although the 24-hour channel will be

available unencrypted for some time, it will benefit from Sky Multi-

Channels marketing and publicity.



David Wood, the group advertising manager at VNU Business Publications,

has left the company to form a new hi-tech media independent. Johnson

King Advertising has been formed as an off-shoot of the PR operation,

Johnson King. The new company will specialise in representing clients

from the IT, electronics and finance sectors.



Nicky Buss, a former ‘Face to Watch’ in Campaign, has been promoted to

vice-president, strategy and planning, at MTV Networks Europe. Buss, who

joined MTV from Saatchi and Saatchi in January 1995 to become marketing

and programme planning manager, continues to oversee consumer research

and programming as well as advertising strategies.



The Radio Authority has formally complained to the Government over

clauses in the Broadcasting Bill now before Parliament that would allow

a BBC-owned company to move into commercial radio in the UK. The BBC

itself would be prevented from running a commercial radio service but

the Bill, as drafted, would allow a BBC-owned company to enter the

commercial radio market with the agreement of the National Heritage

Secretary.



Reed Elsevier, the Anglo-Dutch publishing giant, has unveiled a healthy

set of results for the year ending December 1995. Profits before tax

jumped by 19 per cent to pounds 723 million, while operating profit was

up 25 per cent to pounds 828 million. Meanwhile, the group said it had

about pounds 3.2 billion available to spend this year if the right

opportunity came along.



In the last quarter of 1995, advertising revenue for commercial radio

reached its highest ever figure, climbing to pounds 77.6 million. It

brings the total for the year to pounds 270.2 million, which represents

year-on-year growth of 22.7 per cent. Revenue from national advertisers

continues to grow even more quickly, with an annual figure of 28.1 per

cent. Advertising Association figures reveal commercial radio accounted

for 4.2 per cent of display advertising in the year to September 1995.



The Spectator has reported its highest circulation result with an ABC

figure of 55,087 for the period July-December 1995. The figure is 6.7

per cent up year on year. The title has now increased its circulation by

50 per cent in the past five years. Frank Johnson took over as editor

last October, from Dominic Lawson, who left to edit the Sunday

Telegraph. Meanwhile, Ian Hargreaves (pictured), former editor of the

Independent, has been chosen to edit the New Statesman. Hargreaves left

the struggling broadsheet last November.



The number of adults who use the Internet at home has more than doubled

since last summer, according to TGI New Media Monitor, a new service

from the research specialist, BMRB International. Five per cent of all

adults now claim to be wired, against 2 per cent last August, while 74

per cent have now heard of the Internet, as against 60 per cent six

months ago.



Total Media has pulled in pounds 2.5 million of new billings from six

separate wins. The media independent has added Stalwart Assurance, with

a budget of pounds 1 million, Random House UK, Dunlop Green Flash,

Binstead Exhibitions, the Victoria and Albert Museum and the Rambert

Dance Company to its portfolio.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).