Mirror Group Newspapers has raised the price of the Daily Mirror by 2p
to 30p to offset higher newsprint costs, while News International has
increased the price of the Sun by 2p to 27p. Mirror Group last week
unveiled a 3 per cent pre-tax profit rise to pounds 87.2 million on a
turnover of pounds 512 million for the year to 31 December.
CNBC, the recently launched global business channel, has signed up to
the Sky Multi-Channels package. Although the 24-hour channel will be
available unencrypted for some time, it will benefit from Sky Multi-
Channels marketing and publicity.
David Wood, the group advertising manager at VNU Business Publications,
has left the company to form a new hi-tech media independent. Johnson
King Advertising has been formed as an off-shoot of the PR operation,
Johnson King. The new company will specialise in representing clients
from the IT, electronics and finance sectors.
Nicky Buss, a former ‘Face to Watch’ in Campaign, has been promoted to
vice-president, strategy and planning, at MTV Networks Europe. Buss, who
joined MTV from Saatchi and Saatchi in January 1995 to become marketing
and programme planning manager, continues to oversee consumer research
and programming as well as advertising strategies.
The Radio Authority has formally complained to the Government over
clauses in the Broadcasting Bill now before Parliament that would allow
a BBC-owned company to move into commercial radio in the UK. The BBC
itself would be prevented from running a commercial radio service but
the Bill, as drafted, would allow a BBC-owned company to enter the
commercial radio market with the agreement of the National Heritage
Reed Elsevier, the Anglo-Dutch publishing giant, has unveiled a healthy
set of results for the year ending December 1995. Profits before tax
jumped by 19 per cent to pounds 723 million, while operating profit was
up 25 per cent to pounds 828 million. Meanwhile, the group said it had
about pounds 3.2 billion available to spend this year if the right
opportunity came along.
In the last quarter of 1995, advertising revenue for commercial radio
reached its highest ever figure, climbing to pounds 77.6 million. It
brings the total for the year to pounds 270.2 million, which represents
year-on-year growth of 22.7 per cent. Revenue from national advertisers
continues to grow even more quickly, with an annual figure of 28.1 per
cent. Advertising Association figures reveal commercial radio accounted
for 4.2 per cent of display advertising in the year to September 1995.
The Spectator has reported its highest circulation result with an ABC
figure of 55,087 for the period July-December 1995. The figure is 6.7
per cent up year on year. The title has now increased its circulation by
50 per cent in the past five years. Frank Johnson took over as editor
last October, from Dominic Lawson, who left to edit the Sunday
Telegraph. Meanwhile, Ian Hargreaves (pictured), former editor of the
Independent, has been chosen to edit the New Statesman. Hargreaves left
the struggling broadsheet last November.
The number of adults who use the Internet at home has more than doubled
since last summer, according to TGI New Media Monitor, a new service
from the research specialist, BMRB International. Five per cent of all
adults now claim to be wired, against 2 per cent last August, while 74
per cent have now heard of the Internet, as against 60 per cent six
Total Media has pulled in pounds 2.5 million of new billings from six
separate wins. The media independent has added Stalwart Assurance, with
a budget of pounds 1 million, Random House UK, Dunlop Green Flash,
Binstead Exhibitions, the Victoria and Albert Museum and the Rambert
Dance Company to its portfolio.