Channel 4 has secured assurances from the Government that the money
which it currently has to pay to the ITV companies if it exceeds its
revenue targets is to be capped. This could mean that Channel 4 will get
to keep around pounds 35 million a year to plough back into its own
ITV has sent a letter to the BBC’s deputy director general, Bob Phillis,
calling for greater transparency in the corporation’s commercial
activities. Leslie Hill, the chairman of the ITV Association (pictured),
has accused the BBC of lack of accountability in the way it generates
non-licence fee income and is demanding more detailed information about
the corporation’s involvement in the commercial sector.
One in four TV viewers aged between 15 and 24 would sign up to cable and
satellite television if BSkyB won exclusive rights to live transmissions
of major sporting events such as Wimbledon and the FA Cup Final. The
findings, from new research by Universal McCann, also show that cabling
live sporting events exclusively to cable and satellite could attract
another 7.2 million adult viewers.
The GWR Radio Group is to introduce two-minute solus ad breaks in its
gold formatted AM frequencies across the network. The move is designed
to offer advertisers a better quality environment to target the 35-54
demographic group which now accounts for 34 per cent of the UK
population. GWR’s AM frequencies reach a potential gold audience of 7.6
million across its stations in central and southern England.
TMD Carat Manchester has scooped the pounds 1 million media planning and
buying for the cookware company, Prestige. TMD won the business from CDP
Media and will handle Prestige’s media in the UK and Europe.
A poster contractor has started up to manage a new package of
illuminated six-sheet posters on petrol station forecourts. TMMP Media
Sales’ first package launches on 13 May and consists of 75 sites on BP
forecourts in London and the South-east. Further packages are planned
from mid-June and the company hopes to have national coverage within a
Commercial Union’s sponsorship of the LWT-produced programme, London’s
Burning, has won the Hollis Corporate Sponsorship of the Year award for
1995. The sponsorship deal was put together by CIA Medianetwork, Laser
Sales and K Advertising.
Maiden Outdoor has revamped its 48-sheet and 96-sheet poster packages
and is offering advertisers more line-by-line options. The new packages
incorporate the British Transport Advertising sites which Maiden
acquired last year and the recent packages signed up through marketing
deals with other contractors.
The Department of Trade and Industry has agreed to support a new pounds
250,000 project to assist newspaper and magazine publishers to develop
electronic products. The DTI has endorsed the launch of Mediabase UK, a
joint project between the industry bodies, PIRA International, the
Newspaper Society and the Periodical Publishers Association.
Total Media has scooped the pounds 600,000 media planning and buying for
Random House after a two-way shoot out with the incumbent, CIA
Medianetwork. Random House is the world’s largest English-language
consumer book publisher.
The Reader’s Digest is expected to shed up to 120 jobs following
pressure from rising newsprint prices and competition from scratchcards
and the National Lottery for its prize-draws. The title last week
announced a 0.4 per cent increase in newsstand sales and a total
circulation figure for July-December 1995 of 1.631 million, a fall of
2.5 per cent year on year.