MEDIA: FOR THE RECORD

Channel 4 has secured assurances from the Government that the money which it currently has to pay to the ITV companies if it exceeds its revenue targets is to be capped. This could mean that Channel 4 will get to keep around pounds 35 million a year to plough back into its own programming.

Channel 4 has secured assurances from the Government that the money

which it currently has to pay to the ITV companies if it exceeds its

revenue targets is to be capped. This could mean that Channel 4 will get

to keep around pounds 35 million a year to plough back into its own

programming.



ITV has sent a letter to the BBC’s deputy director general, Bob Phillis,

calling for greater transparency in the corporation’s commercial

activities. Leslie Hill, the chairman of the ITV Association (pictured),

has accused the BBC of lack of accountability in the way it generates

non-licence fee income and is demanding more detailed information about

the corporation’s involvement in the commercial sector.



One in four TV viewers aged between 15 and 24 would sign up to cable and

satellite television if BSkyB won exclusive rights to live transmissions

of major sporting events such as Wimbledon and the FA Cup Final. The

findings, from new research by Universal McCann, also show that cabling

live sporting events exclusively to cable and satellite could attract

another 7.2 million adult viewers.



The GWR Radio Group is to introduce two-minute solus ad breaks in its

gold formatted AM frequencies across the network. The move is designed

to offer advertisers a better quality environment to target the 35-54

demographic group which now accounts for 34 per cent of the UK

population. GWR’s AM frequencies reach a potential gold audience of 7.6

million across its stations in central and southern England.



TMD Carat Manchester has scooped the pounds 1 million media planning and

buying for the cookware company, Prestige. TMD won the business from CDP

Media and will handle Prestige’s media in the UK and Europe.



A poster contractor has started up to manage a new package of

illuminated six-sheet posters on petrol station forecourts. TMMP Media

Sales’ first package launches on 13 May and consists of 75 sites on BP

forecourts in London and the South-east. Further packages are planned

from mid-June and the company hopes to have national coverage within a

year.



Commercial Union’s sponsorship of the LWT-produced programme, London’s

Burning, has won the Hollis Corporate Sponsorship of the Year award for

1995. The sponsorship deal was put together by CIA Medianetwork, Laser

Sales and K Advertising.



Maiden Outdoor has revamped its 48-sheet and 96-sheet poster packages

and is offering advertisers more line-by-line options. The new packages

incorporate the British Transport Advertising sites which Maiden

acquired last year and the recent packages signed up through marketing

deals with other contractors.



The Department of Trade and Industry has agreed to support a new pounds

250,000 project to assist newspaper and magazine publishers to develop

electronic products. The DTI has endorsed the launch of Mediabase UK, a

joint project between the industry bodies, PIRA International, the

Newspaper Society and the Periodical Publishers Association.



Total Media has scooped the pounds 600,000 media planning and buying for

Random House after a two-way shoot out with the incumbent, CIA

Medianetwork. Random House is the world’s largest English-language

consumer book publisher.



The Reader’s Digest is expected to shed up to 120 jobs following

pressure from rising newsprint prices and competition from scratchcards

and the National Lottery for its prize-draws. The title last week

announced a 0.4 per cent increase in newsstand sales and a total

circulation figure for July-December 1995 of 1.631 million, a fall of

2.5 per cent year on year.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).