MEDIA: FOR THE RECORD

The Independent Television Commission has upheld 272 complaints from viewers about a special Coronation Street video that was promoted on ITV. The viewers claimed that they were misled because the video was advertised as being ‘only available on video’ but an edited version was subsequently broadcast on ITV. The ITC welcomed Granada’s decision to send a letter of apology to complainants, together with a copy of the Coronation Street 35th anniversary book, as a goodwill gesture.

The Independent Television Commission has upheld 272 complaints from

viewers about a special Coronation Street video that was promoted on

ITV. The viewers claimed that they were misled because the video was

advertised as being ‘only available on video’ but an edited version was

subsequently broadcast on ITV. The ITC welcomed Granada’s decision to

send a letter of apology to complainants, together with a copy of the

Coronation Street 35th anniversary book, as a goodwill gesture.



Kate Scally has been promoted to director of advertising sales at Good

Housekeeping. She replaces Chris Hughes, who was appointed as the

publisher of Esquire last week. Scally was previously the advertisement

director of She magazine.



The Mag, the first magazine aimed at the general museum-goer, launched

this week priced pounds 1.50. The bi-monthly title is published by

Exposeum. It will launch with an initial print run of 60,000 copies and

be available through various outlets, including on-street vendors in

London, museum and gallery shops and W. H. Smith. The first issue of the

Mag offers readers museum and gallery discount tokens worth pounds 40.



The Evening Standard this week launches London’s first free listings

magazine, Hot Tickets. The title will be published every Friday in ES

magazine and aims to give readers a rundown of London’s main events. Hot

Tickets will have 64 full-colour pages of listings, together with a

seven-day TV and radio guide.



Caledonian Publishing, the newspaper, magazine and multimedia company

that publishes the Glasgow Herald and Evening Times, has announced a 10

per cent increase in revenue to pounds 32 million in its half-year

results. At the same time, the Herald has increased its advertising

income by almost pounds 1 million, with the Evening Times adding almost

pounds 700,000.



The Weather Channel has signed its first major distribution deal with a

UK cable operator. The channel, which is owned by Landmark

Communications, has secured cable carriage with ComTel, which operates

in central and southern England. It will launch a pilot service on

ComTel on 1 June, which will be upgraded in July and then fully phased

in from 1 September.



Carlton’s sponsorship team has secured a deal with Littlewoods Pools to

sponsor the Big Match - Replayed for the next 12 weeks. Each 45-minute

programme features vintage action from three games from the 70s. The

deal was negotiated by Littlewoods’ media agency, BBJ Solutions in

Media. Creative work is through DMB&B.



The Times is claiming that it has more 25- to 44-year-old readers than

the Daily Telegraph. According to the latest ABC and National Readership

Survey figures, the Times has 52 per cent of readers aged under 45,

compared with 38 per cent for the Daily Telegraph. Since the period

January to June 1993, the Times’ readership has increased by 34 per

cent. In the past three years, the Telegraph’s lead over the Times has

narrowed by 700,000, from 1,482,000 in the six-month period ending June

1993 to 797,000 in the six-month period ending March this year.



CIA Medianetwork has created the post of business development director

for Europe and hired Thierry Leray from American Express to fill the

role. Leray was head of media for Europe at Amex and joins CIA with a

brief covering the areas of new business, information technology and

international media negotiations.



The Family Channel has doubled its share of viewing to 0.8 per cent,

according to research carried out by RSMB for the Cable Communications

Association. The figures for those households that receive the Family

Channel were better than those reported by Barb. The channel’s monthly

reach of 42 per cent puts it in the top tier of non-terrestrial

channels.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).