The Independent Television Commission has upheld 272 complaints from
viewers about a special Coronation Street video that was promoted on
ITV. The viewers claimed that they were misled because the video was
advertised as being ‘only available on video’ but an edited version was
subsequently broadcast on ITV. The ITC welcomed Granada’s decision to
send a letter of apology to complainants, together with a copy of the
Coronation Street 35th anniversary book, as a goodwill gesture.
Kate Scally has been promoted to director of advertising sales at Good
Housekeeping. She replaces Chris Hughes, who was appointed as the
publisher of Esquire last week. Scally was previously the advertisement
director of She magazine.
The Mag, the first magazine aimed at the general museum-goer, launched
this week priced pounds 1.50. The bi-monthly title is published by
Exposeum. It will launch with an initial print run of 60,000 copies and
be available through various outlets, including on-street vendors in
London, museum and gallery shops and W. H. Smith. The first issue of the
Mag offers readers museum and gallery discount tokens worth pounds 40.
The Evening Standard this week launches London’s first free listings
magazine, Hot Tickets. The title will be published every Friday in ES
magazine and aims to give readers a rundown of London’s main events. Hot
Tickets will have 64 full-colour pages of listings, together with a
seven-day TV and radio guide.
Caledonian Publishing, the newspaper, magazine and multimedia company
that publishes the Glasgow Herald and Evening Times, has announced a 10
per cent increase in revenue to pounds 32 million in its half-year
results. At the same time, the Herald has increased its advertising
income by almost pounds 1 million, with the Evening Times adding almost
The Weather Channel has signed its first major distribution deal with a
UK cable operator. The channel, which is owned by Landmark
Communications, has secured cable carriage with ComTel, which operates
in central and southern England. It will launch a pilot service on
ComTel on 1 June, which will be upgraded in July and then fully phased
in from 1 September.
Carlton’s sponsorship team has secured a deal with Littlewoods Pools to
sponsor the Big Match - Replayed for the next 12 weeks. Each 45-minute
programme features vintage action from three games from the 70s. The
deal was negotiated by Littlewoods’ media agency, BBJ Solutions in
Media. Creative work is through DMB&B.
The Times is claiming that it has more 25- to 44-year-old readers than
the Daily Telegraph. According to the latest ABC and National Readership
Survey figures, the Times has 52 per cent of readers aged under 45,
compared with 38 per cent for the Daily Telegraph. Since the period
January to June 1993, the Times’ readership has increased by 34 per
cent. In the past three years, the Telegraph’s lead over the Times has
narrowed by 700,000, from 1,482,000 in the six-month period ending June
1993 to 797,000 in the six-month period ending March this year.
CIA Medianetwork has created the post of business development director
for Europe and hired Thierry Leray from American Express to fill the
role. Leray was head of media for Europe at Amex and joins CIA with a
brief covering the areas of new business, information technology and
international media negotiations.
The Family Channel has doubled its share of viewing to 0.8 per cent,
according to research carried out by RSMB for the Cable Communications
Association. The figures for those households that receive the Family
Channel were better than those reported by Barb. The channel’s monthly
reach of 42 per cent puts it in the top tier of non-terrestrial