MEDIA: FOR THE RECORD

Media Sales and Marketing, the UK’s largest radio sales house, has appointed Radio 2’s marketing manager, Nick Button, as its first marketing and sales support manager. The hiring comes in the wake of MSM’s appointment to handle all of Emap Radio’s interests, as well as London News Radio.

Media Sales and Marketing, the UK’s largest radio sales house, has

appointed Radio 2’s marketing manager, Nick Button, as its first

marketing and sales support manager. The hiring comes in the wake of

MSM’s appointment to handle all of Emap Radio’s interests, as well as

London News Radio.



Mirror Group Newspapers has extended the role of Bridget Rowe, the

editor and managing director of the People, so that she becomes the

managing director of the Sunday Mirror as well. Colin Myler relinquishes

the position, but remains the managing director of the Daily Mirror. A

Mirror Group spokesman said the move was designed to bring Rowe’s

experience in the Sunday market to bear on the Sunday Mirror, sales of

which fell nearly 3 per cent in the six months to March 1996.



Attic Futura’s leading youth title, Sugar, is launching its first split-

cover promotion with Salon Selectives. The cover of the June issue will

feature a model with the line, ‘four steps to big hair’. By opening a

gatefold, readers will be able to see the same model with her haired

styled using Salon Selectives’ latest products.



The Radio Advertising Bureau has produced the latest booklet in its Best

Practice Guide series. Creativity and Radio Advertising - a Guide for

Advertisers aims to offer clients a greater insight into the medium.

Jeremy Bullmore, the non-executive director of the WPP Group, wrote the

foreword.



Flextech, the company that recently acquired the Family Channel, is to

re-brand and reposition it with a view to a relaunch in September.

Airtime sales for the channel will now be handled by United Artists

Programming. Nigel Pickard, the director of programmes at the Family

Channel, has been appointed as Flextech’s first head of production.



Sainsbury’s the Magazine has struck a promotional deal with Radio 4’s

Woman’s hour to mount a special tape on women’s health on the cover of

its May issue. The tape is the first in a series of three promotions

that the magazine will run this summer. The June and July issues will

also carry supplements, one on summer entertaining, the other with new

Delia Smith recipes.



VNU Business Publications has launched a new business-to-business

magazine, B2B, that targets clients with consultancy, agency and in-

house roles within advertising, marketing and PR agencies. B2B will act

as a corporate communications tool for all VNU publications. It will be

published six times a year and is edited by the former Computing news

editor, Stuart Lauchlan.



Kerry Jonas, the head of Carat International’s European research

department, has joined the Register Group as head of research. Jonas,

who spent five years at Carat, will develop the role of research within

the Pearson-owned information and services company and act as a point of

contact for clients using advertising expenditure statistics.



Eurosport, the pan-European sports channel, has joined forces with Fox

Publishing to publish the official Eurosport guide to the Olympic Games

in Atlanta. Olympics 96 will be published in English and German and go

on general sale throughout most of Europe at an equivalent cost of

pounds 3.50. It will have a print run of 250,000. The German edition

will be produced in association with World Writers.



Banner, the leading information technology marketing communications

agency, has been appointed by the inter-networking company, Cisco, to

handle its pan-European account after a competitive pitch. An integrated

campaign will roll out shortly, comprising advertising, direct marketing

and interactive media. A major element of the drive will be to maximise

Cisco’s sponsorship of the Marlboro McLaren Mercedes Formula One team.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).