MEDIA: FOR THE RECORD

News International has been put ’on notice’ by the Office of Fair Trading after a fourth investigation into the sale of cut-price newspapers, but has not been referred to the Competition Commission. The OFT concluded that NI ’deliberately made a loss on The Times’ by reducing its cover price between June 1996 and January 1998 when the Monday edition was sold for 10p. In the future, The Times must provide the OFT with an explanation and financial information within ten days of implementing a price cut.

News International has been put ’on notice’ by the Office of Fair

Trading after a fourth investigation into the sale of cut-price

newspapers, but has not been referred to the Competition Commission. The

OFT concluded that NI ’deliberately made a loss on The Times’ by

reducing its cover price between June 1996 and January 1998 when the

Monday edition was sold for 10p. In the future, The Times must provide

the OFT with an explanation and financial information within ten days of

implementing a price cut.



Jane Procter, editor of Conde Nast’s upmarket glossy, Tatler, has left

the company. Industry sources say the high turnover of personnel and the

resignation last week of key fashion staff prompted Conde Nast’s

managing director, Nicholas Coleridge, to take action. During her

nine-year editorship, Procter tripled Tatler’s circulation from less

than 30,000 to more than 90,000.



Associated Newspapers launches Hot Tickets on news-stands for 85p on

Friday 28 May. The weekly entertainment guide will continue to be

carried free each Thursday with the Evening Standard. Neil Jagger, the

Evening Standard’s circulation director, said: ’Hot Tickets has been a

tremendous success as a promotional tool for the Standard. We now

believe that we have also identified a great potential to sell copies

through retailers.’



Michaelides & Bednash has promoted Matt Andrews, who becomes a partner

at the strategic media company. At the same time, the agency has hired

Paul O’Neil from Delaney Fletcher Bozell who has a background in account

planning.



ITV2 is running a new ad campaign on ITV to raise awareness of its

drama, factual and sport offerings. The commercials star Caprice and

Adam Rickitt, and were made by E&P Commercials (a division of English &

Pockett) with production by Dunlop Woos Network Heroes.



IPC Music and Sport launched its bi-annual Mountain Bike Buyer on 19

May. Targeting readers who regard cycling more as a hobby than a serious

way of life, it has a pounds 3.50 cover price and will come out in the

spring and summer to coincide with peak mountain bike sales periods. It

is edited by Nick Reardon and published by Keith Foster.



Sky Sites’ contract to sell poster space at the Waterloo and Ashford

Eurostar terminals has been extended by a further three years with a

possible two-year extension.



The celebrity chef, Raymond Blanc, is guest-editing the next issue of

IPC Magazines’ Country Life, out on 27 May. The issue has a French theme

and includes a piece in which Blanc takes the editor, Clive Aslet, and

the contributing editor, Jay Gromadzka, on a personal journey to the

area in which he grew up.



BBH Unlimited has created a pounds 1 million TV campaign for Emap

Active’s grey market magazine for women, Yours. The drive, which is

unveiled next week, positions Yours as stimulating and friendly and a

great ’meeting place’ for readers. The campaign will run for six

months.



Nickelodeon UK has launched an ad campaign promoting its Watch Your Own

Week, which gives viewers the chance to vote for their favourite

programmes. The campaign, created in-house and planned and bought by

Roose & Partners, runs for the second half of May on six-sheet posters

and in youth magazines.



Maiden Outdoor has promoted the marketing manager, Ann Jonas, to the

newly created role of director of marketing. She has risen through the

ranks since joining the company as marketing executive in 1993.



Room Service Deliveries, the restaurant delivery service’s menu

directory, has signed up Diners Club International, Budweiser, Coca-Cola

and Drambuie to advertise in its brochure. The menu is sent to more than

250,000 potential customers every ten weeks.



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