MEDIA: FOR THE RECORD

Northern & Shell, the publisher of OK! magazine, is planning a pounds 500 million flotation. Richard Desmond, the company’s founder (left), is in talks with advisers about going public and plans to use the capital gained to expand OK! overseas and build an online media operation.

Northern & Shell, the publisher of OK! magazine, is planning a

pounds 500 million flotation. Richard Desmond, the company’s founder

(left), is in talks with advisers about going public and plans to use

the capital gained to expand OK! overseas and build an online media

operation.





Granada’s proposed bids for acquiring either Carlton Communications or

United News & Media have been referred by the Government to the

Competition Commission. The Commission, which delivers its report on the

proposed Carlton/United merger before 16 May, will have until 26 June to

give its ruling on the Granada proposals.





England’s Premier League football clubs will be able to broadcast

delayed coverage of their games on their own TV channels once the

league’s new-media deal is signed this summer. The rights to games

already screened have been with British Sky Broadcasting, which has

exclusive control of live Premiership coverage. With the new TV Premier

deal, football clubs will keep ’deferred rights’ so they can broadcast

their games on their own TV channels 24 hours after the games are

aired.





Market Link Publishing is redesigning its flagship title, Healthy

Eating, with more vegetarian articles, more recipes and a lighter

editorial tone. The format is also changing, with more pagination,

better quality paper and perfect binding. The new design hits newsstands

from 8 March.





Capital FM is launching a new wave of TV ads (left) for the long-running

Birthday Bonanza competition, which focus on the nail-biting tension of

the game. The ads, created by Abbott Mead Vickers BBDO, with media

bought by Zenith Media, show listeners making bets that they know the

right answer, such as a waitress who is convinced that the customer she

fancies will notice her if she answers the question correctly.





The Emap Performance network has appointed two brand managers. Melanie

Whitehead will join the Magic network, and Stephanie Maugham joins the

Big City network. Both appointments come from within the group, with

Whitehead moving from Kiss 100 and Maugham from the Big City station,

Metro FM.





Stepstone.co.uk, the online recruitment site, has become the first

company to advertise on the new poster site in London’s Trafalgar

Square. The 105 metre by 16.5 metre site is owned by NatWest. The

campaign was planned and bought by Booth Lockett Makin, and executed by

Poster Publicity.





Carlton Media Sales is launching a marketing campaign aimed at dotcom

advertisers, to penetrate the growing European internet market and find

dotcoms that need to build brand presence in the UK. Carlton is also

launching E@syMedia, a free seminar in March, aimed at servicing UK

dotcoms.





Future Publishing is launching two new computer and video games titles.

Tips and Tactics is an unofficial PlayStation tips magazine featuring

solutions for best-selling PlayStation games. It will have an initial

print run of 45,000 and will cost pounds 2.99. DC-Tips is an extension

of the independent Dreamcast magazine, DC-UK, and will have a print run

of 30,000. It will cost pounds 3.99.





House Beautiful is giving away pounds 10,000 worth of gifts and prizes

in this month’s issue. The title, published by The National Magazine

Company, was knocked off the number one spot last month by IPC’s Ideal

Home following a drop in circulation of 22.9 per cent.





Regional Independent Media is the first regional publisher to make the

content of the Yorkshire Evening Post available to people with wireless

application protocol-enabled phones.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).