The Billett Consultancy is setting up what it claims is the first
online media consultancy tool for the industry which will deliver
commercial information straight to the desktop. Billetts.com will launch
on 3 May and will initially feature the new Billett paper - Toby Syfret
on the digital challenge to advertising in Europe - and a facility
enabling browsers to access 1999 actual and 2000 actual/forecast ITV
station prices across the full range of audiences.
The business magazine Scottish Business Insider, which has a circulation
of 17,500, has appointed Kenny Kemp to replace the outgoing editor Bill
Miller. Kemp is the business editor of the Sunday Herald and was
previously business features editor of The Scotsman.
The Times will give away Scream DVDs to readers in a promotion that
coincides with the release of the third installment of the movie
franchise. Readers can claim the DVD, which features interviews with
cast members and behind-the-scenes footage, by redeeming printed tokens
from next week’s editions of the paper. The promotion is backed by a
national radio campaign.
Yahoo! has broken the 200 million page impressions barrier, according to
the latest set of figures published by ABC Electronic. Total page
impressions for February reached 210,064,425, which is the highest
figure recorded by the body.
The BBC is looking for a commercial partner to help develop its property
portfolio. The BBC, which published a formal notice seeking a partner in
the Official Journal of the European Community last week, is looking for
ways to invest in its central London real estate without increasing
Pearson Television International has signed a deal with ISL productions
to distribute a 13-part series, History of Football: The Beautiful Game.
Production of the one-hour episodes will begin immediately and the
series will be delivered to broadcasters in the build-up to the 2002
TDI and Taxi Media/Phonesites have announced that they will use the
iMediapoint platform to electronically market and sell out-of-home media
opportunities. Mike Baker, the marketing director of TDI, said: ’TDI is
launching some exciting new packages this summer and these can now be
negotiated with us or bought from us online. iMediapoint is potentially
another good route to market.’
Hello! magazine has promoted Sarah Escott to the position of
advertisement manager and appointed Ruth Porter, formerly a senior sales
executive at Emap Elan, to its sales team. The moves were initiated by
the magazine’s new ad director, Loretta Williamson, who said that she
would recruit another sales executive in the next few months.
Dow Jones & Company has announced a 50 per cent increase in ad volume
for its Wall Street Journal over the 1996-1999 period. In a speech at
the annual shareholders meeting, Peter Kann, the chairman and chief
executive officer, also announced a 23 per cent increase in
first-quarter ad volume for the newly expanded Wall Street Journal
Attic Futura will publish Good Health magazine in a joint venture with
the owner/publisher Jack Hay. The new-look first issue will go on sale
on 15 June with a cover price of pounds 2.20 and a target circulation of
50,000. The magazine will be published on alternate months to Attic’s
bi-monthly Real Health and Beauty magazine.
Clear Channel Radio Sales has opened a Manchester office which will be
headed by Sarah Pemberton, the regional office manager, who joins the
company from Trinity Mirror Midlands. Clear Channel handles sales for
Jazz FM and more than 70 local radio stations, many of which broadcast
in Manchester and the North.