MEDIA: FOR THE RECORD

JCDecaux is to undertake an initial public offering of its shares to its employees and to French investors as it looks to expand internationally. The company, which is privately owned and headed by its founder Jean-Claude Decaux and his two sons, had revenues of pounds 720 million (FF7.9 billion) last year.

JCDecaux is to undertake an initial public offering of its shares

to its employees and to French investors as it looks to expand

internationally. The company, which is privately owned and headed by its

founder Jean-Claude Decaux and his two sons, had revenues of pounds 720

million (FF7.9 billion) last year.





HSBC has appointed Conde Nast to produce a magazine targeting affluent

customers. The magazine will be sent to customers of HSBC Premier and

international business travellers. It will be published quarterly in

English, Chinese and Portuguese and have a circulation of 600,000.





Conde Nast has promoted Emma Maughan, the advertising manager for

Tatler, to advertising director. Maughan’s appointment follows the

departure of Alexandra O’Connell to join a new-media company.





News International is investing pounds 9 million in the online community

web service Upmystreet.com in return for a 21 per cent stake. The

company’s online division, News Network, aims to build national

internet-related businesses. The site allows users to access information

on their neighbourhoods such as property prices.





BBC World, the BBC’s 24-hour news channel, is launching a new schedule

this week alongside its new brand identity. The schedule is built around

half-hour global news programmes.





Centurion Publishing has bought its first wholly owned title,

Professional Recruiter. The title was acquired from Computer Publishing

for an undisclosed sum.





Opus, GWR’s radio sales operation, has launched a fast turnaround

advertising product for dotcom advertisers called the First Mover

Package. It allows advertisers to communicate to GWR’s 4.3 million adult

listeners across London, the Midlands, Anglia and the South West at just

48 hours’ notice. All represent areas of high internet use and

penetration.





GWR’s new-media arm, Ecast Ventures, has paid pounds 7 million in cash

for a 5 per cent stake in Altodigital.com, the website services

provider. Under the deal, Altodigital has agreed to spend pounds 1

million on advertising over two years across GWR’s stations, including

Classic FM.





The Observer is dedicating the next two issues of its Life magazine to

home improvement and decoration. The special editions will be promoted

by a TV campaign created by Ogilvy & Mather with media by New PHD

breaking this weekend.





Time Out is rolling out its monthly children’s entertainment guide Kids

Out nationally. From this month, the magazine will include a 16-page

national listings supplement covering the major children’s events and

festivals outside the M25.





The Independent on Sunday is offering readers return flights to New York

with United Airlines for pounds 10. Readers must collect three tokens

from the next three editions to be entered into a prize draw where 300

entries will be picked. The promotion will be supported by a TV campaign

through Euro RSCG Wnek Gosper and Zenith Media running on Channel 4.





British Sky Broadcasting has opened talks with Ladbroke’s in a move that

could lead to online betting on Sky Sports television and websites. Last

month BSkyB launched a joint venture with Littlewoods for online betting

on an internet site.





News Corporation Newspapers has appointed Stef Clarke, the former media

controller of Halifax Building Society, as its first head of client

marketing. Clarke, who has most recently been a consultant to MindShare,

will encourage clients and agencies to use News Group titles over other

media.





MBS Media has won the pounds 2.5 million launch task for the online

digital retailer 21store.com.