JCDecaux is to undertake an initial public offering of its shares
to its employees and to French investors as it looks to expand
internationally. The company, which is privately owned and headed by its
founder Jean-Claude Decaux and his two sons, had revenues of pounds 720
million (FF7.9 billion) last year.
HSBC has appointed Conde Nast to produce a magazine targeting affluent
customers. The magazine will be sent to customers of HSBC Premier and
international business travellers. It will be published quarterly in
English, Chinese and Portuguese and have a circulation of 600,000.
Conde Nast has promoted Emma Maughan, the advertising manager for
Tatler, to advertising director. Maughan’s appointment follows the
departure of Alexandra O’Connell to join a new-media company.
News International is investing pounds 9 million in the online community
web service Upmystreet.com in return for a 21 per cent stake. The
company’s online division, News Network, aims to build national
internet-related businesses. The site allows users to access information
on their neighbourhoods such as property prices.
BBC World, the BBC’s 24-hour news channel, is launching a new schedule
this week alongside its new brand identity. The schedule is built around
half-hour global news programmes.
Centurion Publishing has bought its first wholly owned title,
Professional Recruiter. The title was acquired from Computer Publishing
for an undisclosed sum.
Opus, GWR’s radio sales operation, has launched a fast turnaround
advertising product for dotcom advertisers called the First Mover
Package. It allows advertisers to communicate to GWR’s 4.3 million adult
listeners across London, the Midlands, Anglia and the South West at just
48 hours’ notice. All represent areas of high internet use and
GWR’s new-media arm, Ecast Ventures, has paid pounds 7 million in cash
for a 5 per cent stake in Altodigital.com, the website services
provider. Under the deal, Altodigital has agreed to spend pounds 1
million on advertising over two years across GWR’s stations, including
The Observer is dedicating the next two issues of its Life magazine to
home improvement and decoration. The special editions will be promoted
by a TV campaign created by Ogilvy & Mather with media by New PHD
breaking this weekend.
Time Out is rolling out its monthly children’s entertainment guide Kids
Out nationally. From this month, the magazine will include a 16-page
national listings supplement covering the major children’s events and
festivals outside the M25.
The Independent on Sunday is offering readers return flights to New York
with United Airlines for pounds 10. Readers must collect three tokens
from the next three editions to be entered into a prize draw where 300
entries will be picked. The promotion will be supported by a TV campaign
through Euro RSCG Wnek Gosper and Zenith Media running on Channel 4.
British Sky Broadcasting has opened talks with Ladbroke’s in a move that
could lead to online betting on Sky Sports television and websites. Last
month BSkyB launched a joint venture with Littlewoods for online betting
on an internet site.
News Corporation Newspapers has appointed Stef Clarke, the former media
controller of Halifax Building Society, as its first head of client
marketing. Clarke, who has most recently been a consultant to MindShare,
will encourage clients and agencies to use News Group titles over other
MBS Media has won the pounds 2.5 million launch task for the online
digital retailer 21store.com.