The Times is undergoing a major revamp from 13 March, with the two
broadsheet sections being replaced by a single broadsheet format
covering news and comment. Times 2 will be changed into a tabloid
section to provide a more accessible features and arts section. Peter
Stothard, the editor of The Times, said of the changes: ’Readers and
advertisers alike will benefit from this major redesign.’
Online TV shoppping is taking off much faster than e-commerce via PCs
according to a new survey by BMRB. In the two months since the launch of
interactive services, 7 per cent of Sky Digital viewers have made a
purchase via their TV. The same levels of sales were only reached in the
internet market at the end of 1996, several years after the service
IPC Southbank is revamping its teen title, 19. From next month the title
will be printed on glossier paper and feature more ’vibrant’ articles
and more reader interaction. The magazine’s circulation was down 26.9
per cent year on year in the latest set of ABCs to 126,606 (July to
Rapture TV’s director of programmes, Richard Kilgarriff, has quit the
youth channel to start his own multimedia entertainment service.
Kilgarriff was promoted last August to oversee the channel’s revamp as a
Sports Internet is to manage The Wireless Group’s website,
talkSport.net, developing its sports-related content and e-commerce
opportunities. TalkSPORT has also announced that it has secured a triple
sponsorship deal with the Nationwide Building Society, making it The
Wireless Group’s biggest deal so far. Nationwide will sponsor the Kevin
Keegan phone-in, all of England’s internationals in the run-up to Euro
2000 and the coverage of the football championship itself.
BSkyB and Tottenham Hotspur have teamed up to design, develop and
maintain the football club’s website. Sky will produce the revamped site
- which will still be at www.spurs.co.uk - and develop new online links
IPC Southbank’s Nova will relaunch on 4 May, supported by a pounds 2.5
million TV and poster campaign. The initial print run will be 300,000
and agencies have been given a sales guarantee of between 70,000 and
80,000. The cover price will be pounds 2.60.
BJK&E@dvance, BJK&E Media’s technology and international arm, has
poached Michele Votta from MediaCom TMB’s South American agency, which
he set up, to head the operation. He will report to the agency’s
managing director, Mark Patterson, and lead a five-strong team.
The Hallmark Entertainment Channel, the new broadcaster on Sky Digital,
which launches in the spring, has announced its agency roster in the UK.
Clinic has been appointed to create a nationwide print and broadcast
campaign; Pesterpower will handle media strategy and planning and the
on-air consultancy The Business will handle on-air promotions,
continuity and marketing.
The magazine publishers Attic Futura and North South Publishing are
launching a teen website in a joint venture with the US application
service provider Clique.com. Neil Raaschou (left), managing director of
Attic Futura, said: ’We are planning an initial investment of pounds 10
million in the first year.’
The lads’ magazine FHM is exploring a new brand extension through the
launch of its comedy tour Edinburgh and Beyond - The FHM Comedy Tour.
FHM has signed a deal with the comedy promoter Avalon Promotions and
will kick off its sponsorship with the Edinburgh Fringe Festival, where
it will be a co-sponsor of Avalon Promotions’ shows.