MEDIA: FOR THE RECORD

Roger Eastoe (left), the group managing director of Trinity Mirror, has been elected chairman of the Newspaper Publishers Association. Eastoe takes over from Jeremy Deedes, the managing director of the Telegraph Group.

Roger Eastoe (left), the group managing director of Trinity Mirror,

has been elected chairman of the Newspaper Publishers Association.

Eastoe takes over from Jeremy Deedes, the managing director of the

Telegraph Group.





Tim Bowdler, the chief executive of Johnston Press, has called for a

radical shake-up of the regulations covering newspaper ownership.

Speaking at a Newspaper Society Forum last week, Bowdler said that the

system regulates local and regional newspapers ’in a prescriptive,

unfair and outdated manner’.





The Carphone Warehouse has linked up with the children’s TV channel

Trouble to create a Trouble-branded mobile phone and promotional

campaign this Easter. The phone offers will be backed by a major push on

the Trouble website’s home page and an on-air competition will give 50

phones away as prizes.





Zenith Worldwide has announced its impending launch in Japan this month

in a tie-up with the independent local player, Yomiko. Yomiko’s clients

include Fuji, Mitsubishi and Japan Airlines. Zenith will initially

operate as a specialist separate unit within the full-service

advertising agency.





The Radio Authority has awarded three local digital multiplex licences.

The licence for Leeds goes to its only applicant, Emap Digital Radio.

Real Radio won the South Wales licence and Switch Digital, the

consortium that is 42.5 per cent owned by the Wireless Group, won the

second Greater London licence.





Granada Media Interactive, Granada’s online media sales and interactive

TV arm, has created an advertising and sponsorship package to support

Kellogg’s Uder Cow promotion, created by GMi and Kellogg’s agency,

MindShare Digital. Consumers logging on to g-wizz.net will find banner

ads and an interactive Uder Cow game on the Wizz-Kidz home page.





British Sky Broadcasting has invested pounds 10 million in the

collective buying site, LetsBuyIt.com. Sky and LetsBuyIt will establish

a co-branded website within Skybuy, Skycom’s online shopping directory,

where consumers will be able to take advantage of offers in both

directories. The companies will also develop TV programmes that will be

carried on Sky’s TV channels.





The Cartoon Network is launching a campaign to promote its new series

Angela Anaconda with a talking six-sheet poster campaign. Five

soundbites and a song will broadcast from the posters, announcing the

show’s arrival next Monday. The campaign, created in-house with media by

MediaCom TMB, will be carried on 1,700 Adshel sites.





Emap Digital has appointed Luke Alvarez to the position of chief

operating officer. Alvarez, who joins the company next month, was

previously chief development officer for boo.com.





A bidding war is expected following the Competition Commission’s

clearance for all three bids for the regional publisher, Newscom, which

has been valued at pounds 375 million. Trinity Mirror, Newsquest and

Johnston Press have all made bids for the company.





Jonathan Cook, the former client services director at Carat Insight, and

Andy Spray, deputy sales director of the ITV sales house, TSMS, have

joined Media Insight as business directors. The appointments follow the

promotion of Toby Jenner to managing director in February and a series

of new-business wins.





BBC Worldwide has announced senior appointments for its Project Urma

magazine. Tara Purcell, the former launch ad manager of Shine magazine,

becomes advertisement manager; Fiona Hayes, the former launch creative

director of Russian Vogue and GQ, is creative director, and the deputy

editor is Carol Bronze, previously the managing editor of Cosmopolitan.



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